Flyers, Posters, and Print Media
Even though we get most of our news and information electronically these days, print media has not lost its relevance. Newspapers, banners, posters, flyers, and other printed material may even have more credibility in some communities, as people have begun to question the authenticity of information on certain social media platforms. On the Menominee Reservation, people rely heavily on the local newspaper to find out what’s happening in the community. Promoting your events and workshops in the local press and on posters and flyers is a great way to drive attendance. When the College of Menominee Nation promotes a program or opportunity for community members, we easily create flyers using Canva — an online graphic design program that offers hundreds of free downloadable Microsoft Word and Google Doc templates. We then distribute and post our flyers in locations where our target audience is located — on community kiosks and in publicly accessible areas at government buildings and at local businesses, religious institutions, and community centers. For example, when we were recruiting participants for our pilot community supported agriculture program, we received a great number of applications simply by displaying informational flyers at the Menominee Food Distribution Center. Because there is limited access to the internet in Menominee County/Nation, our outreach strategies rely heavily on printed flyers.
Example of a flyer
What are you already doing from a community outreach standpoint?
What are your local print resources and who is the contact person at each?
Does your community have any restrictions for who can talk to the media?
When hosting an event, what would your outreach strategy be?
43
Powered by FlippingBook