Navigating the Grocery Store Aisle

T A B L E O F C O N T E N T S

Attribution......................................................................................................................................2

Table of Contents............................................................................................................................3

Meet the Authors ...........................................................................................................................5

Introduction ...................................................................................................................................9

Part 1: History of Our Team .................................................................................................10 Goals...................................................................................................................................................................... 11 Objectives.............................................................................................................................................................. 11 Desired Behavior Changes .................................................................................................................................... 11

Part 2: Developing, Testing and Deploying Our Game..........................................................11

Food Label Facts & Messages ........................................................................................................12 “Organic” Label Key Message ............................................................................................................................... 12 “Organic” Label Key Facts ..................................................................................................................................... 12 “Natural” Label Key Message ................................................................................................................................ 12 “Natural” Label Key Facts ..................................................................................................................................... 12 “Non -GMO ” Label Key Message ........................................................................................................................... 14 “Non - GMO” Label Key Facts ................................................................................................................................. 14

Part 3: Research & Marketing Planning................................................................................15

Audience Analysis .........................................................................................................................15

Extension Research .......................................................................................................................16

Professional Development and Engagement: Connect Extension Survey ........................................18

Part 4: Game Development ..................................................................................................20

Game Play Overview.....................................................................................................................21

Game Testing................................................................................................................................22

Part 5: Deployment Strategy, Timeline, & Responsibility Levels ............................................24

Game Deployment ........................................................................................................................24

Conclusion ....................................................................................................................................27 Reflection .............................................................................................................................................................. 27 Resources from our NTAE Team........................................................................................................................... 28 Project Sustainability and Future.......................................................................................................................... 28