UNH Engagement Hub Fellow: Cathy Leach, University of New Hampshire Roadmap
Fellow Report: ● Project Team, primarily Project Lead, Pam Doherty, has continued consistent communication, collaboration and support with the HUB vendor including:
○ Acting as liaison between the vendor and UNH IT and other staff to ensure APIs with UNH master calendar, Destiny One registration system and Salesforce are implemented. ○ Developing numerous demos of HUB for smaller and larger UNH audiences, providing input on how these can be more successful. ○ Weekly check in meetings to review progress on front and back-end design ○ Team worked further on persona development, as well as potential hub categories, subcategories, and filters. ● Extension Foundation KI Aaron Weibe secured a marketing research firm, EG Integrated & Wiese Research to provide numerous services, including: ○ Assist in persona development ○ Conduct market research to create key messaging and marketing strategies ○ Create an overall HUB marketing strategy ○ Provide best practices from lessons learned from similar higher education and other organizations that have overcome similar challenges. ● The UNH team is extremely grateful for this marketing research. Through May 31, the UNH team worked with Aaron and other firms to review and provide input to the initial proposal and scope of services. The final contract was agreed upon in early Mary. ● The UNH team continued to work with EGI/Wiese to develop a phone survey to be conducted with 400 NH residents. This includes a couple initial revisions. ● UNH team created a case statement draft at the urging of the EF team, specifically KI Hellina Tadesse, who provided input for the document, it's used and consideration of the needs of various audiences and how the cast statement can be adapted to meet those needs. ● UNH Team members Pam Doherty and Cathy Leach, at the urging of our Catalysts Dyreymple Marsh, completed the team health survey and met with Karl Bradley regarding leadership and team development. Three one-hour workshops were agreed to be the most applicable for the UNH project team: Busy is a Choice, Strategic Planning and Teamwork. UNH team to consider team member involvement, likely broadening it out from our smaller core group. ● EF Publishing and Digital Engagement team, Rose Hayden-Smith, and Heather Martin,
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