LinkedIn 1523
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Sessions total 11,968.
● Customer Relationship Management System Integrated inbound and outbound marketing initiatives through implementation of customer relationship management system with ○ Customer acquisition of 24,000 Cooperative Extension professionals with accurate job titles, land-grant and county affiliation, and general demographic information. ○ Conducted targeted communications and email marketing of relevant content: 179K emails sent, 44% open rate, 5.18% click rate. 14.26% CTR.
● Additional exploratory work underway: ○ Working to explore setting up a dashboard with Farm Journal for a pilot.
○ Working with the ECOP DEI team on merging committee and subcommittee working into one spot on the Data Connect Extension Connect Groups. Working to compile the former Community of Practice, Extension Foundation E-field books, the civil dialogue site. Working with a Promising Programs Approach for DEI to also be housed in Connect Extension ○ Working with the NUEL group to find a sustainable option for their website with the constant changeover of leaders ○ Working with one EDA on possibly creating a demo for how other groups can better utilize Connect Extension for organizational work.
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