Extension Foundation Publication Contributor Terms of Use. This is led by Ashley Griffin, KY. ● Market research, and/or strategic messaging strategies are provided as needed for projects to better understand their audiences and increase participation in their program. Market research, media audits, and strategic communications are a part of this accelerating strategy. The marketing and communication Key Informant service work with projects to identify strategies for better connecting with your target audiences, assessing digital presence, assisting with creative projects, and helping equip teams with skills and tools needed for successful audience engagement and marketing and communication campaigns. ○ This is led by Aaron Weibe, NC, and Melanie Pugsley, TX. ● Partnership and Development work with fellows and projects by assisting with early partner development for co-creation of ideas and implementation where possible. This effort seeks to develop partners for early-stage co-creation and long-term support of the project. Projects develop case statements during the year to be ready for partnership development beyond the NTAE Project year. Partnership and development strategies help strengthen team effectiveness for fostering new partnerships and innovations ○ Prepares teams to engage with key organizations, and successfully cultivate new funding opportunities. ○ Empowers NTAE Teams to develop new program possibilities, new funding, and new partnerships ○ Identifies and shares funding opportunities through grant resources ○ Elevates projects at the national level through internal (to CES) and external organizational collaborations. ○ This is led by Megan Hirschman, MI and Hellina Tadesse, NY. ● Evaluation and Evidence-Based Programming are embedded in each project to help ensure impact data is gathered about the outcomes of the project itself. Evaluation for understanding the growth and development of a project is expected learning of each project. NTAE Team projects/programs that are demonstrating Evidence-based Programming (EBP) to be shared with CES through an ePub publication. Publishing will also consider how integration of digital engagement strategies can enhance these publications, and to incorporate any digital content/assets created through work with the Marketing and Communications and Program Design and Educational Technology. A systematic approach guided the evaluation support for year 3 that began with each team’s Impacts Worksheet submitted during application. From a team’s initial worksheet, in combination with catalysts input and project evolution with Key Informants, the Impacts Worksheet will be updated to guide project evaluation.
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