The Publishing/DE team created and provided catalysts for a publishing/DE readiness rubric, which collected information and assessed the project’s need and readiness for publishing and DE services. The Fellow was sent publishing prompts and other materials about team services, including an invitation to join the Connect Extension group. The Publishing/DE team has reviewed project materials, brainstormed ideas, and has a good understanding of the project. There is an excellent publishing opportunity to help share the model and “grow” the program both in Oklahoma and in neighboring states. Digital engagement support will be helpful in expanding the program both within Oklahoma and across state boundaries.
● Publishing/DE readiness assessed ● Project review and brainstorm by publishing/DE team ● The Fellow has received writing prompts
● Meeting arranged with Fellow/catalysts for Q2 to begin publishing/DE planning ● The Fellow has provided program materials to the Digital Publishing and Engagement team ● Ghostwriting services have been accepted ● Initial interview for the ghostwriting process was conducted ● Peer reviewers were identified ● Writing process has begun Marketing and Communications The Fellow held an incentivized training session for this program in late January 2022. The team struggled with advertising this event and reaching its intended audience of producers, farm managers, and crop consultants. The Marketing team connected with the Fellow and discussed possible options for reaching the intended audience in a short time frame and discussions began with Farm Journal Trust in Food to leverage their database and marketing platforms to recruit participants in the target area for this event. The Extension Foundation supported this team by contracting with Farm Journal Trust in Food to conduct an immediate advertising campaign to target individuals in counties in southwest Oklahoma. The Foundation developed all the creative products in less than 8 hours for the campaign and Farm Journal delivered the campaign from December 28th until January 18th, 2022 through text messages, email, social media ads, search and display ads, and across Farm Journal's AgWeb and other proprietary platforms. Oklahoma State University had the capacity to conduct the training and provide incentives for up to 25 people.
● The advertising campaign was a success. Prior to implementing the campaign, there were only 2 participants registered.
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