UNH Engagement Hub Fellow: Cathy Leach, University of New Hampshire Roadmap
Fellow Report: 1. The Hub vendor completed API connections to the UNH Master Calendar and Salesforce. 2. Progress was made on the Destiny One API. 3. UNH Team and vendor further developed design of Hub main page. 4. UNH Team and vendor further refined Hub filters, categories, opportunities, and persona 5. development. 6. Flip Book publication published in the Extension Foundation Library. 7. Wiese Research conducted marketing research through a phone survey conducted with over 400 NH Residents. 8. Hub Case Statement was finalized, including additional statements for different audiences. 9. UNH Team created an infographic based on the case statement. 10. Submitted a Year 4 NTAE Grant proposal.
Flip Book Publication: https://bit.ly/3QNh7Dp
Experience(s) working with your Catalysts and Key Informants: Our experience with our Catalysts continued to be outstanding, as was our interactions with Aaron Weibe throughout the EG Integrated/Weise Group marketing research project. We relied on all three of these professionals for input, expertise, and helping us to see the bigger picture and potential impacts of our Hub project. We also worked closely with Rose Hayden-Smith and Heather Martin this reporting period. Due to competing job responsibilities on our end, we were unable to put the time in we hoped to for our publication. Heather and Rose took the project on and created an initial draft that we provided input to. It was extremely helpful for us to work from that draft. The publication most likely would not have happened without their leadership.
Significant Results: 1. Very significant results and knowledge were gained through the marketing research work
undertaken by EG Integrated and Wiese Research. Highlights: a. Current state of awareness of UNH Outreach activities b. Strong support for the concept of an Engagement Hub
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