DIGITAL ENGAGEMENT AND PUBLISHING
Customer Relationship Management (CRM) systems hold great potential for Extension because they offer a centralized platform for managing interactions with the public, leading to more effective communication, outreach, and engagement. Aaron Weibe, the Extension Foundation’s communication and engagement manager, as part of his doctoral research explored the challenges that prevent CES from using CRMs more widely. He discusses how the technology acceptance model can be leveraged to increase CRM success rates within Extension. Dr. Weibe’s dissertation, “A Qualitative Investigation of the Technology Acceptance Model in the U.S. Cooperative Extension Service on the Adoption of Customer Relationship Management Systems,” was published by the Extension Foundation. It provides specific and actionable insights to improve
Subject matter experts in this cat- egory provided comprehensive publishing services, such as editing, ghostwriting, and producing digi- tal publications that showcased the impact of NTAE projects—as the 2022–2023 Yearbook did in the previous NTAE Grant year.
technology acceptance in Extension organizations.
MARKETING AND COMMUNICATIONS The Foundation’s marketing and communications Key Informants provided essential support for NTAE project success, focusing on market research, creative development, media analysis, audience engagement, and strategic communication. In addition, they offered technical assistance with such tools as Connect Extension, email marketing platforms, and Customer Relationship Management systems.
PARTNERSHIPS AND DEVELOPMENT
PROGRAM DESIGN AND EDUCATIONAL TECHNOLOGY Teams had access to expertise in curriculum developmentand digital and online content creation, instructional design, and professional development event planning.
The Foundation played a crucial role in expanding NTAE project reach by supporting teams in forging new partnerships, engaging with key organizations, and cultivating new funding opportunities.
EVALUATION Key Informant Julie Halverson supported teams in developing and implementing effective evaluation strategies. This included creating logic models, refining target populations and outreach efforts,
and connecting teams with relevant resources. By providing guidance in these areas, Evaluation helped teams measure their progress and make data-driven improvements.
8
9
2023-2024 YEARBOOK | EXTENSION FOUNDATION/NTAE
EXTENSION FOUNDATION/NTAE | 2023-2024 YEARBOOK
Powered by FlippingBook