Key Informant Interviews
-general descriptive data -understanding of attitudes and behaviors -suggestions and recommendations -information to interpret quantitative data -customer views on services, products, benefits -information on implementation problems -suggestions and recommendations for improving activities -data on physical infrastructure, supplies, conditions -information about an agency’s delivery systems, services -insights into behaviors or events -quantitative data on narrowly focused questions -when probability sampling is difficult -data on attitudes, beliefs, behaviors of customers or partners
-provides in-depth, inside information -flexibility permits exploring unanticipated topics -easy to administer -relatively inexpensive -takes 4-6 weeks -can be completed rapidly (5 weeks) -very economical -group discussion may reduce inhibitions, allowing free exchange of ideas -phenomenon can be examined in its natural setting -may reveal conditions or problems informants are unaware of -can be completed in 3-4 weeks -can generate quantitative data -reduces non-random sampling errors -requires limited personnel
-does not generate quantitative data -susceptible to interviewer and selection bias
Focus Group Interviews
-does not provide quantitative data -discussion may be dominated by a few individuals
-susceptible to moderator bias
Direct Observation
-susceptible to observer bias -act of observing can affect behaviors -distortions can occur if sites selected are not representative -susceptible to sampling bias -requires statistical analysis skills -inappropriate for gathering in-depth,
Surveys
qualitative information
Additional Resources: https://www.racialequitytools.org/resourcefiles/G3658_4.pdf https://pdf.usaid.gov/pdf_docs/pnaby209.pdf
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