Evaluation The Evaluation team did not work with this project team during the first quarter. The team will meet with this team in January to discuss this Key Informant service available to them. Leadership and Leadership Development The Leadership and Leadership Development team did not work with this project team during the first quarter. The team will meet early in the second quarter to discuss this Key Informant service available to them. Marketing and Communications This team is seeking to amplify their messaging, spread resources, and attract a more diverse audience to their online webinar series in the spring. I have been advising them on running a social media campaign and a paid Google Ad campaign. I connected with the University of Illinois Marketing team to put together a game plan for social media advertising. The Extension Foundation will utilize $2500 of its marketing budget to support social media advertising and share the results of this campaign to inform the Cooperative Extension system. ● Significant Results ○ N/A ● Anticipated Work for Next Reporting Period: (Please list the objectives and goals for the next reporting period.) ○ Deliver Social Media campaign for 9 weeks on Facebook. ○ Deliver Google Ad campaign for 9 weeks in search/display advertising. Begins on January 23rd, 2023. Partnership and Development Partnership and Development Specialist worked with the team on their draft case statement in preparation for engaging with potential partners and funders. ● Significant results: ○ N/A ● Anticipated Work for Next Reporting Period: (Please list the objectives and goals for the next reporting period.) ○ Finalizing the case statement document and exploring potential partnership and funding opportunities. Program Design and Educational Technology The Program Design and Educational Technology team did not work with this project team during the first quarter. The team will meet early in the second quarter to discuss this Key Informant service available to them.
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