QUALITATIVE INVESTIGATION OF TAM
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Finally, this chapter concludes with a summary that briefly describes the main points of the
research findings.
Data Collection and Analysis
This research contained of two phases. The first phase involved a review of existing
landscape assessment data conducted by the Extension Foundation in June 2023, which received
32 responses from a range of land-grant universities in the United States. The second phase
included one-on-one semi-structured interviews with volunteers from land-grant universities to
better understand their perceptions toward CRM implementation, evaluation, discontinuance, or
have no plans to use it. An email invitation was sent to CES directors and administrators inviting
their participation in the study or the participation of one of their faculty or staff members
responsible for CRM in their respective states. The one-on-one semi-structured interviews were
conducted virtually over Zoom videoconferencing, and 24 interviews were conducted between
November 10, 2023, and January 26, 2024.
Within one week of completing the interview, interview participants received a follow-up
survey containing similar questions to their one-on-one interview to obtain their responses in
writing, in an effort to better triangulate the data. Regrettably, despite efforts to bolster data
quality, the follow-up survey yielded only 10 responses of suboptimal quality. Possible factors
contributing to the poor quality could include participant fatigue, survey redundancy, or time
constraints, all of which are considered in the ensuing discussions and conclusions of this study.
Fortunately, the exploratory questions found on the original landscape assessment from the
Extension Foundation, along with the completeness of the 32 responses, proved to be useful.
The interview data was first transcribed using artificial intelligence tools available
through the Zoom videoconferencing software. The transcriptions were then manually reviewed
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