QUALITATIVE INVESTIGATION OF TAM
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Figure 8: Perceived Benefits of CRM Technologies — Landscape Assessment
Table 2.
Participant Name
Code(s)
Quotations
Andrea Simpson
SMC
“I think the biggest benefits are that we can be more strategic and intentional with both our workflow and how we communicate with people.” “ Being able to just pull that information out really quick has been really good for record-keeping and reporting. ” “The promise has always been that if we are sharing these contacts, there is the ability to eventually be able to automate and analyze those contacts.” “ I think one of the biggest thing we ’ re lacking is, you know, following up on someone ’ s interest because we might not, you know, it falls between
Caroline Sanders
REV
Jimmy Washington
CDM, AU
Clarence Carpenter
CI, EF
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