QUALITATIVE INVESTIGATION OF TAM
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Figure 15: Perceived Implications on Outreach, Engagement, and Communications — Interviews
Table 5
Participant Name
Code
Quotations
Krystal Parks
CI
“It would be great to really be able to have a better idea of the people who attend all extension programs, all [university] Extension programs to really learn about our customers more.” “ I guess the big picture for me on CRM is just that idea of really organizing our contact information in a way that is easily accessed and manipulated to benefit both us in terms of communication and outreach but also that the data is current and accurate and secure for the people in the system. ” “ I think about agent turnover and some of our counties just to know when a new agent comes in if we had a truly established CRM or we ’ ve tracked that relationship and know what issues that they ’ ve had in the past and how we ’ ve helped them. ”
Landon Frederick
CDM, SMC
Jonathan Traylor
CZ, EF
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