Technology Acceptance Model in U.S. Extension: CRM Adoption

QUALITATIVE INVESTIGATION OF TAM

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Several limitations and delimitations were uncovered. First, the focus on CES as a whole

provides context for CRM adoption but does not necessarily capture the nuances of specific state

needs. Additionally, the roles of the study participants may limit insights into variations of CRM

usage based on specific job functions. The use of self-reported qualitative data may also

introduce the potential for response bias, and the temporal context of this study, consideration a

rapidly changing digital landscape, suggests a need for a potential longitudinal approach to

capture evolving challenges and opportunities. Lastly, future research that includes a longitudinal

approach or comparative state-by-state analyses alongside quantitative measures could better

enhance the qualitative insights. Factors such as employee resistance and exploring alternative

solutions to CRM technologies may offer additional opportunities for a deeper understanding.

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