QUALITATIVE INVESTIGATION OF TAM
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Appendix C: Coding Glossary
Code
Term
AC
Accountability
AIF
Adoption or Implementation Failure
AU
Automation
CDM
Contact and Database Management
CE
Client Engagement
CI
Client Insights
CM
Change Management
CN
Consultants
COM
Communications across the Organization
CP
Champion Presence
CR
Capacity and Resources
CS
Customer Service
CSF
Customer Satisfaction
CZ
Centralization
DDDM
Data-Driven Decision- Making
DL
Digital Literacy
DP
Data Privacy
DS
Data Security
EA
Early Adopters
EF
Efficiency
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