Technology Acceptance Model in U.S. Extension: CRM Adoption

QUALITATIVE INVESTIGATION OF TAM

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EIT

Engagement and Interaction Tracking

EML

Email Marketing

EO

Employee Onboarding

ER

Employee Resistance

EIT

Engagement and Interaction Tracking

EVM

Event Management

HA

High Acceptance

ICS

Improved Customer Service

IE

Increased Efficiency

IG

Integrations

IS

Integrations and Interface Strategy

IUE

Improved User Experience

KA

Knowledge and Awareness

LA

Low Acceptance

LC

Leadership Commitment

LCM

Lifecycle Contact Management

MCE

Multi-Channel Engagement

PDM

Poor Data Management

PEU

Perceived Ease of Use

PI

Pilot Efforts

PP

Policies and Procedures

PR

Personalization(s)

PTM

Project and Task Management

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