Technology Acceptance Model in U.S. Extension: CRM Adoption

QUALITATIVE INVESTIGATION OF TAM

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PU

Perceived Usefulness

REV

Reporting and Evaluation

RG

Revenue Generation

SC

Scalability

SMC

Strategic Marketing and Communications

SOP

Strategic Organizational Planning

TF

Training Failure

TIF

Technology Integration Failure

TS

Training and Support

U

Unknown

UB

User Buy-In

VA

Varied Acceptance

VS

Vendor Selection

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