QUALITATIVE INVESTIGATION OF TAM
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Definitions
Customer Relationship Management: It refers to a business philosophy on how to organize and
maintain connections with clients as they engage with an organization.
Customer Relationship Management Systems/Technologies: They refer to a technology interface
or platform used to accomplish tracking and managing engagement with a client throughout their
lifecycle with the organization or business. It is also referred to as electronic CRM (e-CRM).
Social CRM: The use of social media networking sites as a way of connecting with customers,
either directly through the sites or through an integration with a CRM technology.
Cooperative Extension Service: A state and federally funded public service in the United States
connected to every land-grant university that translates university science and research into
community-based programs. Each land-grant university operates its own Extension service
across its states, and some states with multiple land-grant universities combine into a single
statewide CES.
Land-Grant University : Public colleges and universities funded through three separate
congressional acts, including the Congressional Acts of 1862, 1890, and 1994. The land-grant
university mission focuses on agriculture and military sciences.
1862 Land-Grant University : The first land-grant university in the United States that obtained its
land-grant status in 1862.
1890 Land-Grant University : These are historically Black colleges and universities that obtained
land-grant status in 1890.
1994 Land-Grant University : These are tribal colleges and universities that obtained land-grant
status in 1994. Although they receive federal funding for their land-grant status, they were not
awarded physical land for the establishment of these colleges and universities.
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