QUALITATIVE INVESTIGATION OF TAM
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CRM. The 112 land-grant universities are divided among three categories that refer to
congressional acts designating their institutions as land-grant institutions. This includes 58
institutions that are designated as 1862 land-grant universities, 19 institutions designated as 1890
land-grant universities, and 35 institutions designated as 1994 land-grant universities. After
completing the semi-structured interview, participants receive a follow-up survey with similar
questions. Purposive sampling enables the researcher to be deliberate about choosing participants
for this research to ensure familiarity with and knowledge of CRM systems within their
respective states and institutions. Additionally, purposive sampling provides a more well-
rounded picture of CRM usage, implementation, successes, and failures within any given land-
grant university.
Procedures
An email is delivered to Extension directors and administrators at all land-grant
universities. The email explains the purpose of this research and states that the results are shared
with the system. The email contains the following information to help ensure it is disseminated
to the appropriate people within each land-grant university:
1. The researcher is examining CRM technologies in the CES and would like your input on
the usage of these technologies.
2. This interview takes up to one hour to complete, and the information is used as part of a
larger research project to understand the opportunities, challenges, and successes of CRM
for the CES and what lessons can be learned across the system.
3. This data is also shared back with you when it is complete.
4. We ask that you, or one individual from your Extension organization responsible for
CRM administration or evaluation, participate in this research.
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