Technology Acceptance Model in U.S. Extension: CRM Adoption

QUALITATIVE INVESTIGATION OF TAM

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To enhance the dependability of this research, all components of data collection, analysis,

and analysis techniques are documented extensively. Additionally, critical stakeholders,

including CES administrators, are regularly briefed on the research process to provide critical

feedback and insights on the design and methodology. This collaborative approach and scrutiny

help ensure that the research findings are reliable and consistent with the expectations of

stakeholders.

Transferability

CRM systems are widely used across various professional sectors. The findings and

implications of this research may very well extend beyond the CES. That is why it is critical that

a detailed description of the research context and population is outlined throughout the study,

along with a profile of the participants. Readers are able to evaluate the applicability of the

findings to their own research or professional contexts, with their own priority populations. A

natural part of this study is to reflect the diversity of both the personnel of the CES and the land-

grant university system as a whole, which increases the potential for transferability to other

contexts. Finally, a comprehensive discussion on both the findings and limitations of this study is

provided, including implications for future research, both internal and external to the CES.

Ethical Considerations

The purpose of this study is clearly explained to all participants, along with the risks and

benefits to participation. The survey portion of the study is anonymous, with no personally

identifiable information, and the one-on-one semi-structured interview portion of the study is

strictly voluntary. A statement of confidentiality is provided to all participants, and any

identifiable information is handled securely with respect to the right to privacy. Additionally, all

participants are made aware of potential conflicts of interests, including the researcher’s current

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