Direct Observation
Information for this section was pulled from the University of Wisconsin Extension publication Collecting Evaluation Data: Direct Observation , which is available here.
We often become so involved in developing questionnaires to secure information from people that we overlook the fact that considerable data can be collected by just observing. Direct observation is an underused and valuable method for collecting evaluation data.
When is observation useful?
Observation is an essential element in good teaching and program development. In evaluation, it can be used to secure benchmark and descriptive data during program initiation and to document program activities, processes, and outcomes. Observation is appropriate in the following conditions:
When you want direct information.
When you are trying to understand an ongoing behavior, process, unfolding situation, or event.
When there is physical evidence, products, or outcomes, that can be readily seen.
When written or other data collection procedures seem inappropriate.
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