Feedback
Feedback occurs among everyone involved in the evaluation. Feedback, necessary at all stages of the evaluation process, creates an atmosphere of trust among stakeholders. Early in an evaluation, giving and receiving feedback keeps an evaluation on track by keeping everyone informed about how the program is being implemented and how the evaluation is proceeding. As the evaluation progresses and preliminary results become available, feedback helps ensure that primary users and other stakeholders can comment on evaluation decisions. Valuable feedback can be obtained by holding discussions and routinely sharing interim findings, provisional interpretations, and draft reports. Tailoring reports based on stakeholder groups can involve:
Program staff (and volunteers, if appropriate);
Program and organization leadership; and
External stakeholders.
The Centers for Disease Control provide some tips for writing your evaluation report, which begins with tailoring the evaluation report and results to the audience. Read more at: https://www.cdc.gov/eval/guide/step6/index.htm
Activity – Develop a tailored message to a stakeholder group using the resources below:
University of California - Condition Changes: How do I measure them (pp. 3-12)
University of Florida - Guidelines for Writing Quality Impact Statements for Workload and Marketing
University of Idaho - Impact statements
Tips for Writing Your Evaluation Report
• Tailor the report to your audience; you may need a different version of your report for each segment of your audience. • Present clear and succinct results. • Summarize the stakeholder roles and involvement. • Explain the focus of the evaluation and its limitations. • Summarize the evaluation plan and procedures. • List the strengths and weaknesses of the evaluation. • List the advantages and disadvantages of the recommendations. • Verify that the report is unbiased and accurate. • Remove technical jargon. • Use examples, illustrations, graphics, and stories. • Prepare and distribute reports.
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