Part 4: Case Study of Unpeeled In a week-long game jam and a few hours of follow- up work, the team designed “Unpeeled: The Case Files of Maya McCluen.” This game prototype teaches consumers about food marketing labels, mainly non -GMO labels. The intended game audiences are mothers and primary grocery shoppers who may be overspending money on food with non-GMO and other food marketing labels. Schedule The modified game jam occurred during a week-long, online format over Zoom. To avoid day-long Zoom fatigue, the team agreed that they would devote most of the days of the full week to activities for development on the project and meet one or two times as a large group each day. There were two kinds of meetings: large meetings with the entire team of designers and content experts and small meetings solely with designers. While the main meetings were held over Zoom, participants also interacted through chat software (e.g. Basecamp) and collaborated online in documents (e.g. Google Drive, Google Docs) to refine ideas during the week. This format could be replicated for in-person projects, depending on team preferences and needs. The larger team participated in all five proposed activities throughout the week: engaging in the design process, deciding what the final deliverables would be, producing the prototype, gathering feedback, and polishing and refining the prototype. They were spread throughout the initial week and post-jam activities.
Table 1. Game Jam Schedule
Monday
Tuesday
Wednesday
Thursday
Friday
Post Jam
Activity 1 Engage in design process Activity 2 Decide on final deliverables from Jam
Activity 3 Produce deliverables
Activity 4 Gather feedback
Activity 5 Polish and refine
Content Immersion
Idea • Game
Production • Script
Production • Script
Playable prototype • Discussion • Feedback • List of changes
Post Jam • List of changes • User testing findings • Future steps
• Problem • Audience • Objectives Transforma- tional Design Model • Changes • Activities • Game ideas
premise • Expected outcomes • Script • Sketches • Mood board Pitch • Presentation • Feedback
improvement • Art assets • Programming
improvement • Art assets • Programming
Follow-up plans • User
testing plan
• Future steps
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