❏ Marketing and Communications
❏ Aaron Weibe, NC and Melanie Pugsley, TX serve as leads. ❏ The marketing and communication Key Informant service can work with your project to identify strategies for better connecting with your target audiences, assess your digital presence, assist with creative projects, and help equip your team with skills and tools needed for successful audience engagement and marketing and communication campaigns. ❏ Partnership and Development ❏ Megan Hirschman, MI and Hellina Tadesse, NY serve as leads. ❏ Help strengthen teams effectiveness for fostering new partnerships and innovations ❏ Prepare teams to engage with key organizations, and successfully cultivate new funding opportunities. ❏ Empower NTAE Teams to develop new program possibilities, new funding and new partnerships ❏ Identify and share funding opportunities through grant resources ❏ Elevate projects at the national level through internal (to CES) and external organizational collaborations. ❏ Evaluation ❏ Ashley Griffin, KY and Paulina Velez, OK, serve as lead. ❏ A systematic approach will guide the evaluation support for year 3 that begins with each team’s Impacts Worksheet submitted during application. From a team’s initial worksheet, in combination with catalysts input and project evolution with Key Informants, the Impacts Worksheet will be updated to guide project evaluation. ❏ Support will be provided to each team in developing their evaluation methods and instruments with input from evaluation specialists used as reviewers (ie: peer reviewers) to hone these methods and instruments for implementation. Ashley will take the lead with each team in evaluation and bring in assistance and reviewers as needed, based on speciality, to fine tune instruments and methods for collection. The process of pairing teams with evaluation specialists with appropriate expertise may be expanded whereby assignments to specific teams may occur based on evaluation needs. ❏ Please see Appendix B for documentation on Clarifying Evaluation Goals
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