Benefits 1 :
• Establish lifelong bonds with alumni, current/future students • Communicate the institution ’ s outreach strengths and achievements • Engage the interest and attention of external audiences such as State government and other key stakeholders • Highly personalized pathways that addresses the needs of today’s modern learners over the entire course of their career journey. o Comprehensive personalization of our engagement hub will consider the individual student at every step of the process from youth camps to UNH student recruitment, and on-campus process to executive education and upskilling to life-long learning —and it’s a project that extends well beyond the scope of our project or website. For example, it could include personalized, scripted messaging from campus recruiters to prospective students when they visit campus; follow-up letters from departments to students who express interest in a certain program, etc. • Improved customer experience- Families would no longer have to spend hours searching the web or digging through various university webpages. • Retaining existing customers-more personalized communications. Customer ’ s potential touch points will leave them feeling more engaged. As a result, they’re more likely to become a repeat customer. • Acquiring new customers- if existing customers are happy, the chances of them recommending UNH services to others is higher. • Increased UNH faculty/staff awareness of all activities and increased K-12 family, educator, and school administrator awareness • Accessible and efficient for staff – not a repetitive input task • Will integrated with service-oriented UNH departments so that all event requests are made at one time (i.e. Housing, Dining, Transportation, UNH Police) Not sure this one is actually true – I’d take it out for now. • Allow for review and education of risk management protocols (i.e. UNH Policy & Procedures for the Protection of Minors) • Easy and efficient access to view UNH Outreach activities, information, resources and content- a one stop shop (i.e. ‘Engagement Hub’), esp. from unh.edu • Connects parents, kids, K-12 educators throughout the state and UNH students, faculty and staff interested and engaged in Outreach • By pointing to the Hub in their advertising campaigns, program managers could create effective cross-promotion of opportunities across campus.
1 Benefits should reference measurable outcomes.
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