Project Scope: Phase 1 timeline- 3-6 months
Business Requirements- overall project scope, rough timelines, business goals User Requirements- one stop shop, personalization
1. Integration Strategy-Design and Prototype using Destiny One and Salesforce- Master Calendar- Map customer journey steps and touchpoints to the communication channels i. Connect and customize- Gather Requirements 1. Define website spokes-Personas 2. Develop 3 or 4 dynamic personas and develop persona- based templates. Start Simple- persona examples: a. Continuing education i. What age are they ii. Where are they in their life or on their career iii. Have they attended college? iv. Do they have young families at home or are they retirees? (need simple interfaces and easy access to help) b. Adult Leaners c. Parents- add content tailored to a parent ’ s point of view such as student safety. d. K12 Educators e. Alumni f. Activate your profile 3. Prioritize personas 2. Development-Define business and IT Imperatives i. Design persona template ii. Governance & Usage Permissions iii. Layout steps for each persona 1. Personalized content is delivered to the right channel, according to customers preferences and contexts 3. Implementation and Test • Technical Requirements- i. Functional ii. Authentication ii. Administrative functions i. Non-functional ii. Usability
iii. Performance iv. Data integrity v. Maintenance
Phase 2 4. Develop integration strategy
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