● Digital Publishing and Engagement options were discussed, and interest in a “process” publication for reporting and funding was expressed. The team is excited about the publishing options, including ghostwriting services.
Anticipated work for the next reporting period (March 1, 2021 - May 31, 2022) ● Project team will review prompts ● The Publishing/DE team will review RFA that Aaron Weibe provided the team to assess possible linkages/connections for digital engagement. ● Follow up with the team in early February to see if writing services are desired. ○ If writing services are desired, the Publishing/DE team will begin that process with the team sometime in early to mid March. Marketing and Communications We met with this team in January 2022 to understand how we can best assist with the implementation of the digital Engagement Hub. It was determined that the project needed further insights on its audience and to build different audience personas for future marketing and targeting efforts. In February, an RFP was issued on our website and sent directly to 16 marketing and market research firms to secure services for this project.
Anticipated work for the next reporting period (March 1, 2021 - May 31, 2022) ● Complete review of proposals ● Contract with marketing or market research firm ● Begin market research and development of audience personas
Partnership and Development The Partnership and Development team did not engage with this project team during the second quarter. Evaluation Met with the team on 01/19/2021. The team requested evaluation support to review the survey for the initial group of users of the Hub. Significant Results: ● Reviewed the questions drafted by the team to evaluate the initial group’s (beta users) perceptions of the HUB. Anticipated work for the next reporting period (March 1, 2021 - May 31, 2022): ● Provide support for refinement of the evaluation instruments as needed. ● Define with the group how the evaluation team can support their efforts without interfacing with the research that the marketing firm will do.
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