Quarterly Reports NTAE Year 3 Qtr 2

its 5 aspects of highly effective teams.

Anticipated work for the next reporting period (March 1, 2021 - May 31, 2022): ● Schedule third quarter Team Health survey for the team.

Digital Publishing and Engagement The Digital Publishing and Engagement team met with Sumit twice during this reporting period. The initial interview for the ghost-writing process occurred 12/21. Fellow has provided materials to the Digital Publishing and Engagement team to support the ghostwriting process. Strong potential to incorporate digital engagement in epub. Update email sent to Fellow 1/10/22. There is an excellent publishing opportunity to help share the model and “grow” the program both in Oklahoma and in neighboring states. Digital engagement support will be helpful in expanding the program both within Oklahoma and across state boundaries. Significant Results: ● The Fellow has provided program materials to the Digital Publishing and Engagement team ● Ghostwriting services have been accepted ● Initial interview for the ghostwriting process was conducted ● Peer reviewers were identified ● Writing process has begun.

Anticipated work for the next reporting period (March 1, 2021 - May 31, 2022): ● Draft of publication produced ● Peer review conducted

Marketing and Communications Beginning in December, the Extension Foundation supported this team by contracting with Farm Journal Trust in Food to conduct an immediate advertising campaign to target individuals in counties in southwest Oklahoma. The Foundation developed all the creative products in less than 8 hours for the campaign and Farm Journal delivered the campaign from December 28th until January 18th, 2022 through text messages, email, social media ads, search and display ads, and across Farm Journal's AgWeb and other proprietary platforms. Oklahoma State University had capacity to conduct the training and provide incentives for up to 25 people. Significant Results: ● The advertising campaign was a success. Prior to implementing the campaign, there were only 2 participants registered. ● After implementation, 19 participants from the targeted counties participated in the

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