○ Significant Results:
■ 199 Submissions ■ 790 front end views of submission form ■ 917 views of registered programs ■ 28 new programs registered
○ Anticipated work for the next reporting period (March 1, 2021 - May 31, 2022): ■ Begin the development of a second version of the submission viewing table, potentially in ArcGIS or Wordpress. ● Social Media Presence: ○ ExF communication channels include a large social media presence. Here is social media data from September 1, 2021 through January 31, 2022:
Social Media
Audience Published Posts
Interactions Clicks
Shares
Impressions
Facebook 3385
57
81
215
21
9920
2321
90
83
362
36
LinkedI
1523
54
253
131
48
7429
Sessions total: 11,968
● Customer Relationship Management System Integrated inbound and outbound marketing initiatives through implementation of customer relationship management system with ○ Customer acquisition of 24,000 Cooperative Extension professionals with accurate job titles, land-grant and county affiliation, and general demographic information. ○ Conducted targeted communications and email marketing of relevant content: 179K emails sent, 44% open rate, 5.18% click rate. 14.26% CTR.
● Additional exploratory work underway: ○ Working to explore setting up a dashboard with Farm Journal for a pilot.
○ Working with the ECOP DEI team on merging committee and subcommittee working into one spot on the Data Connect Extension Connect Groups. Working
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