Extension Tourism: Impact and Opportunities

Hawaii, Utah, Oregon and California have a high level of interest in expansion of programming in destination management and outdoor recreation programs. The Western region can look to other institutions across the nation for inspiration regarding growing tourism focused extension services. For example, the University of New Hampshire Extension Service recently added two new positions with a focus on tourism development. Additionally, several Northeast region states are currently collaborating on a NIFA AFRI grant to develop a national model for destination management research and programming in addition to a Hatch integrated rural tourism proposal. This demonstrates the potential for multi-state partnerships to potentially overcome some of these challenges through collaboration and program sharing. The NET 2021 conference presents an opportunity to collaborate and share information on successful examples of destination management.

The Hawaii Tourism Authority (HTA), in partnership with the counties and local stakeholders, have developed community- based Destination Management Action Plans (DMAPs) that aim to rebuild, redefine and reset the direction of tourism over a three- year period. The focus is on stabilization, recovery, and rebuilding to the desired visitor industry for each island. The actions put forth in the DMAPs are guided by an island- based Steering Committee for each island, and include a collaborative process which encourages participation and vital input from the community, visitor industry and other sectors. The DMAPs identify areas of need as well as actionable solutions for enhancing the residents quality of life and improving the visitor experience across the islands. —Dolan Eversole, Hawaii Sea Grant

Programs

Count States

Community and Regional Planning and Development

7 CO, HI, ID, OR, UT, WA, Guam

Tourism Research and Evaluation

6 CO, HI, OR, UT, WY, Guam,

Economic, Environmental, and Social Impacts of Tourism and Recreation

6 CO, NV, OR, UT, WY, HI

Agritourism—Local Foods, Farmers Markets, Culinary Tourism, Farm Stays

5 CO, ID, OR, WA, Guam

Nature-Based Tourism: Ecotourism, Wildlife watching, and Adventure Tourism

5 CO, OR, UT, WA, WY

Marketing and Promotion

3 CO, OR, UT

Placemaking

2 ID, Guam

Tourism Education, Training, and Certification Programs

2 CO, OR

Cultural-Heritage Tourism

2 ID, Guam

The Shared Economy

2 CO, Guam

Community Tourism Assessments

0

19 Extension Tourism: Impact and Opportunities of Land- and Sea-Grant Programming

extensiontourism.net

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