Extension Tourism: Impact and Opportunities

State What challenges do you face in being able to provide services to support tourism in your state? WY lack of staff and coordination; some organizational complexities. Tourism spans three Colleges here: College of Ag and Natural Resources, Haub School for the Environment and Natural Resources, and College of Business. For the most part we work together but it can be complicated. CO Too little staffing ID funding, personnel (FTEs) UT Tourism is not seen by university administration as an Extension program of equal value to other ‘more traditional’ Extension programs like agriculture, horticulture, and 4-H extension programs. This leads to fewer opportunities for growing and developing tourism and outdoor recreation Extension programming. HI Severe economic downturn due to COVID. Decreasing community support/sentiment for tourism. OR This is for all of the US....Extension in the US is not generally seen or part of the Tourism Industry, not enough staff, not a national support system funding NET, lack of industry connections and sponsorship. A big challenge is ongoing marketing and engagement. NV With COVID-19 our budgets are reduced so funding a problem and little in personnel numbers to address this issue. CA First, getting the program funded. Second, connecting it to industry. MT Funding. With appropriate funding, MSU Extension could support a full-time tourism specialist. This specialist could work with the agents in the state. AZ Most I’ve already listed above, but generally: lack of faculty/staff (both in terms of number of people, but also expertise), no clear tourism-related Extension program, geographic scale/scope. WA Funding, staff resources AK State budget cuts have impacted available services.

Oregon Sea Grant team working on Mountain Bike Trail Participation Survey at Whiskey Run Trails,-Bandon, Oregon. Images courtesy of Miles Phillips, Oregon Sea Grant and NET Design Team member, pictured at right.

22 Extension Tourism: Impact and Opportunities of Land- and Sea-Grant Programming

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