Extension Tourism: Impact and Opportunities

What challenges do you face in being able to provide services to support tourism in your state? NE need people and need more of their time MS $ IL lack of Extension staff to work in this area. MI Limited field staff capacity results in some communities waiting for an assessment. KS Budget. Staff. SD Many farmers and ranchers don’t really want to take time to show people around. Right now, travel is difficult for staff MN More staff needed. We extend our reach by working with and training colleagues in the Center for Community Vitality and other Extension centers; and faculty across the University. OH funding IN We are not a natural amenity-rich state. We do have a tourism industry, but we aren’t currently thought of (by most) as a destination. ND Lack of staff/faculty WI Two challenges: (1) we currently don’t have a point person (i.e., faculty member or specialist) who is taking the lead on this effort. We tend to have a more haphazard approach led by county Educators responding to local requests/needs. (2) Tourism has taken a bit of a backseat in the state as an “in vogue” economic development strategy. That’s not to say it’s not important or that there aren’t people working on it and/or resources devoted to it. Local discussions tend to be dominated by other sectors such as manufacturing and healthcare, or by entrepreneurship more broadly. MO Overall funding IA Limited resources - both staff and funding.

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Facilitated by Extension, stakeholders document their community’s known and unknown assets. Credit: MSUE/Northrop 2021

27 Extension Tourism: Impact and Opportunities of Land- and Sea-Grant Programming

extensiontourism.net

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