Please share other ways in which you have shared information or professional development about your program with Extension professionals: Paid ad campaign
Were you able to meet with your Coach, Catalyst(s) or Key Informants in this quarter? Yes
Additional Materials, Documents, Links to include in this report: ● Working Together To Build a Healthier World ● CSS Playbook
Key Informant Services Reports Digital Publishing and Engagement
We edited the team's playbook, arranged for an external review, and began putting it in InDesign. Wemounted files referenced in the document and put them on Hubspot. We reviewed and edited the team's case statement. We began discussing options for an additional publication. We also met with the team re: their interest in hosting a virtual chat and prepared a basic document for that event. We also developed customized questions for the project's eZine feature. ● Significant results : ○ Significant progress was made on the team's playbook. ● Anticipated Work for Next Reporting Period: ○ Publish the playbook and put it in EXF library. Produce a press release publicizing the publication.
○ Send an email to Q2 webinar participants with a playbook link. ○ Issue a survey to publication readers 30-days post publication. ○ Draft eZine feature. ○ Work with the team on an additional publication. ○ Work with a team on virtual chat.
Evaluation Introductory meeting was held. ● Anticipated Work for Next Reporting Period:
○ Meet with the team to ascertain evaluation needs and support.
Marketing and Communications ● Worked with Hellina on the editing of the case statement. ● Case statement successfully designed and returned to the project team. ● Extension Foundation paid $2500 to Illinois to run social media ads on Facebook.
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