In summary, findings from the four attendee surveys at the Irish Fair of Minnesota over 11 years suggested attendees were satisfied with their Fair experience. Meanwhile, as the ways in which people seek out information continue to evolve, the Irish Fair needs to adapt its marketing approach to reach its audience. Additionally, it’d be important for the Irish Fair to keep attendees engaged, to lengthen their time at the event and potentially to boost their spending. Lastly, to help reduce attendees’ parking expense and the environmental footprint of the Irish Fair, event organizers need to consistently promote the availability of the free transit pass and the free shuttle. Keywords: attendee profile, fair, event, survey, longitudinal
REFERENCES
Hall, C.M. (1992). Hallmark tourist events. London: Bellhaven. Nicholson. R. E., & Pierce, D. G. (2001). Why do people attend events: A comparative analysis of visitor motivation at four South Island events. Journal of Travel Research, 39, 449-460. Oftedal, A., & Schneider, I. (2011). Irish Fair of Minnesota: Profile of attendees 2011. St. Paul, MN: University of Minnesota Tourism Center. Qian, X. (2017). Irish Fair of Minnesota: Profile of Attendees 2017. St. Paul, MN: University of Minnesota Tourism Center. Qian, X. (2014). Irish Fair of Minnesota: Profile of Attendees 2014. St. Paul, MN: University of Minnesota Tourism Center. Qian, X., & Simmons, P. (2014). Minnesota Festivals and Events: Comparisons between 1989 and 2013. St. Paul, MN: University of Minnesota Tourism Center. Schuweiler, A., & Schneider, I. (2007). Profile of 2007 Irish Fair Attendees. St. Paul, MN: University of Minnesota Tourism Center.
2021 NET Conference Proceedings
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