National Extension Tourism (NET): 2021 Conf. Proceedings

The mission of the National Extension Tourism network (NET) is to integrate research, education and outreach within Cooperative Extension and Sea Grant to support sustainable tourism, thus contributing to the long-term economic development, environmental stewardship, and socio-cultural wellbeing of communities and regions. This publication documents the 2021 Conference Proceedings (theme: Navigating the Uncharted). It includes an overview of the U.S. recreation economy, COVID-19; results of a national agritourism survey; and case studies.


The U.S. Recreation Economy: Data, COVID-19, and Implications for Extension
6

Intro/background
6

Methods
6

Findings
7

Importance of recreation to state economies
7

Covid state-level impact, by major sector
8

Impact at county level – for extension (rural areas)
9

References
12

Agritourism Successes and Challenges: Results from a National Survey of Farms and Ranches Open to Visitors
13

Introduction and Background
13

Methods
13

Findings
14

Discussion and Applications
17

Acknowledgments
18

References
18

Irish Fair of Minnesota Attendee Profile: What we learned from four waves of panel-level longitudinal data in 11 years
20

Introduction
20

Methods
20

Study setting
20

Questionnaire
20

Data collection
21

Data analysis
21

Findings
21

Discussion
24

References
26

Guide & Outfitter Recognized Professional – (GORP) Professional Educational Program
27

Abstract
27

Background
28

Project Description:
28

Purpose
28

GORP Program Development
29

Format
29

What GORP Achieves
30

Outcomes & Updates:
30

Evaluation:
31

Next Steps:
32

We Serve! Bridging the Culture Gap with Training
33

Research linkages
33

Program Context and Objectives
35

Program Development
36

Reflections and Lessons Learned
37

References
38

Developing Awesome Customer Service for Agritourism Businesses
39

Introduction
39

Implementing a System for Customer Service
39

1. Prepare
40

2. Respond
40

3. Recover
41

4. Improve Practices
42

Conclusion
42

References
43

Extension's Role in Expanding & Marketing a Scenic Byway
44

Why a Scenic Byway? National Travel Research
46

Marketing a Byway
48

References
49

Coastal Awareness and Responsible Ecotourism: Building Community to Support Shorebird Conservation
51

Introduction
51

Methods
52

Findings
54

Audience
54

Behavioral Change
55

Knowledge gain
56

Discussion
57

References
58

impact.extension.org

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