National Extension Tourism (NET): 2021 Conf. Proceedings

Extension's Role in Expanding & Marketing a Scenic Byway

Gwynn Stewart , The Ohio State University Extension, Extension Educator IV Community Development,

“Our destination is never a place, but a new way of looking at things.” ~ Henry Miller PROGRAM/PROJECT DESCRIPTION AND BACKGROUND Extension's Role in Expanding & Marketing a Scenic Byway is an overview of how one Community Development Extension Educator coordinated an expansion and renaming of an Ohio scenic byway as well as coordinated a multi-pronged marketing and promotion strategy. The expanded byway includes a multi-county experience in the Ohio Appalachian region and features connections to another scenic byway and provides a variety of expanded visitor opportunities in portions of five counties. On the byway, guests experience the natural wonders found only in the Appalachian foothills. The route winds through a region of Ohio rich in history, abundant in natural resources and outdoor recreation and offers old- fashioned food, fairs, and festivals. Guests experience the region’s natural and cultural heritage assets through museums, historic landmarks, and arts experiences. The Byway is home to historic farms, orchards, country stores, three rivers, a host of lakes, a state park lodge, and newer hotels.

2021 NET Conference Proceedings


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