National Extension Tourism (NET): 2021 Conf. Proceedings

Conclusion......................................................................................................................................................................... 42 References......................................................................................................................................................................... 43 Extension's Role in Expanding & Marketing a Scenic Byway ....................... 44 Program/project description and background ....................................................................................44 Objectives of program/project .......................................................................................................................... 45 Extension/research methods used ................................................................................................................ 45 Results of the program/project......................................................................................................................... 45 Strategies used to evaluate the program/project .............................................................................. 45 Conclusions/lessons learned ............................................................................................................................... 45 Introduction ..................................................................................................................................................................... 46 Byway Designation..................................................................................................................................................... 46 Why a Scenic Byway? National Travel Research ................................................................................. 46 Sample Byway Designation Process (in Ohio) ...................................................................................... 47 Marketing a Byway ..................................................................................................................................................... 48 Next Steps.......................................................................................................................................................................... 49 References......................................................................................................................................................................... 49 Coastal Awareness and Responsible Ecotourism: Building Community to Support Shorebird Conservation ............................................................................. 51 Introduction .......................................................................................................................................................................51 Methods ...............................................................................................................................................................................52 Findings............................................................................................................................................................................... 54 Discussion ...........................................................................................................................................................................57 References......................................................................................................................................................................... 58

2021 NET Conference Proceedings