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PUBLICATIONS Editorial, Design & Production Rose Hayden-Smith Heather Martin Copyright © Extension Foundation Creative Commons Attribution-Non- commercial-ShareAlike 4.0 Interna- tional (CC BY-NC-SA 4.0). Published by Extension Foundation. Citations for this publication may be made using the following: Kansas City: Extension Foundation (2023). The CSS Playbook (1st ed). ISBN: ISBN 978-1-955687-23-2 This work, ISBN ISBN 978-1- 955687-23-2 is supported by New Technologies for Agriculture Exten- sion grant no. 2020-41595-30123 from the USDA National Institute of Food and Agriculture. Any opinions, findings, conclusions, or recommen- dations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture.
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In March 2020, the Interdisciplinary Health Sciences Institute (IHSI) at the University of Illinois Urbana-Champaign and Univer- sity of Illinois Extension launched the Community Seminar Series
The CSS Model Series structure, participants, and goals Series Development Gathering presenters, planning and promoting the sessions, registering participants Webinar Development Choosing topics and creating, delivering content
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Series Wrap-up & Evaluation Debriefing what worked and areas for improvement, assessing partici- pant feedback, and planning future sessions Seminar Series Resources Templates, marketing flyers, forms, and other materials to help you build your own Community Seminar Series
(CSS). The CSS provides valuable, evi- dence-based health and well-being infor- mation to the general public, while helping graduate students and postdoctoral re- searchers develop vital public engagement and science communication skills.
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The CSS program hosts three webinar series each year—in the spring, summer,
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and fall terms—supporting the University of Illinois’ land grant mission to give the community access to high-level education and research and to contribute to the health of all citizens, regardless of race or socioeconomic status. Over 9,000 participants had at- tended the virtual seminars as of November 2022, including com- munity members, health professionals, and Extension educators. This playbook describes the processes the CSS leadership team follows to develop the series , develop the webinars, and evaluate the effectiveness of the sessions. The leadership team coordinates, markets, and evaluates all CSS programming, works with presenters to identify webinar topics and matches presenters and mentors. The team that created the IHSI CSS and this playbook included the following: • Chelsey Byers, MA (Family Life Educator, Illinois Extension) • Kelsey Hassevoort, Ph.D. (Research Development Manager, IHSI) • Max Wallace, BS (Graduate Coordinator, IHSI) • Dee Walls, MA (Extension Outreach Associate, Illinois Extension) We hope this publication provides other Extension teams with inspiration and information to create or enhance their own pro- grams for community outreach and student development.
HOW TO USE THIS PUBLICATION 1. Be inspired. Use our model to create a Community Seminar Series in your state or region. 2. Advocate. Show this publication to your Extension Director and talk about how to use a seminar series to enhance your institution’s public outreach. 3. Share. 4. Give feedback. Did this publication to inform your Extension work? Share what you’ve learned with us by emailing contact-us@extension.org. Share this publication with potential community partners who could help you scale a Community Seminar Series.
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Extension Foundation/NTAE | The CSS Playbook 3
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