Marketing and communications content for the webinars—like these email and social media banners—should be final at least six to eight weeks before a series begins. u
Webinar Topics
“Stand Up Against Sitting Down: The Benefits of Sitting Less” “The Myths and Misconceptions of Metabolism” “Active Aging: Using Exercise to Maintain Health Across the Lifespan” “Brain Waves: What Can They Tell Us?” “The Science of Vaccines” “Aromatherapy in Brain Health: Facts vs. Fiction” “Making Your Habits Stick: All you need to establish lasting behavior change”
When making requests to these entities, the CSS leadership team must provide information about the webinar topics, descriptions, objectives, and pre- senter credentials. This last piece of information is collected via a presenter bio form that all presenters must complete when they sign up for a series. Once our requests to be able to provide CEUs and/or CPDUs have been approved, the availabil- ity of continuing education credit can be adver- tised on series registration/marketing materials. If approval is pending, materials can be marked “approval pending” to send marketing out ahead of the series. Develop Marketing & Communications Material Marketing and communications material for each series are developed by the Illinois Extension statewide marketing team, with input from the CSS leadership team. To allow sufficient time for mar - keting asset development and series promotion, we have found that (topics, dates, session descriptions) should be finalized at least six to eight weeks before the start of the series. Marketing assets for a series typically include digital Flyers, social media graph- ics, and email/social media banners. The Extension marketing team is also responsible for creating a webpage on the Illinois Extension website to host all session materials (recorded webinars, handouts, and evaluation links). To maintain consistent branding across series (as well as consistency with University of Illinois Ur- bana-Champaign brand standards), the Extension
back, and recommendations for continuous im- provement for each webinar in the series. Potential topics identified during the series are summarized and used for input for future series. Recruit Extension Mentors Once webinar topics are identified and finalized, the series sign-up spreadsheet with series dates, presenters, and topics is shared with prospective Extension mentors. Mentors typically sign up to work with a presenter based on the mentor’s expertise or interest in the topic the presenter is covering. Once mentors have signed up, the CSS leadership team sends them Zoom invitations Mentors typically sign up to work with a presenter based on the mentor’s expertise or interest in the topic the presenter is covering. “
to the relevant meetings involved in the webinar development process (their mentee’s slide review and webinar sessions). For all new mentors, a member of the CSS lead- ership team shares a mentoring guide, outlining their duties and offering them tips for making it the best experience for them and their students. Request Continuing Education, Professional Development Unit Approval When offering continuing education for par - ticipants, the CSS leadership team works with services that provide continuing education units (CEUs) for allied health professionals and/or con- tinuing professional development units (CPDUs) for teachers/educators. The CSS leadership team partnered with the University of Illinois College of Education to offer CPDUs to interested webinar attendees, and an outside organization (Continu- ing Education Institute of Illinois) to offer CEUs. In our experience, we only receive audience re- quests for CPDUs during the summer series (when school is not in session and teachers are available to attend series webinars), so the CSS currently only offers CPDUs for the “Summer Self-Care” series. CEUs are offered year-round.
marketing team has developed a unified template and stylized wordmark for the program. This template allows for distinctive marketing for each series, while maintaining a unified brand. Addi - tional marketing material is in the appendix. Promote the Series Once marketing assets have been developed, the CSS leadership team can begin promoting the series. This involves the following steps:
8 The CSS Playbook | Extension Foundation/NTAE
Extension Foundation/NTAE | The CSS Playbook 9
Powered by FlippingBook