Instagram Basics ............................................................................................................................................................... 35 How I Used the Platform .................................................................................................................................................. 36 Expanding Your Audience ................................................................................................................................................. 36 Using Instagram as a Science Communication Tool ......................................................................................................... 36 IGTV – A New Tool for Longer Format Videos .................................................................................................................. 37 Measuring Impact ............................................................................................................................................................. 37 Conclusion......................................................................................................................................................................... 38 The Benefits of Building Virtual Community .................................................................................................................... 38 Q&A: Using Instagram Stories for Science Communication ...................................................................... 39 Resources for Staying Current In Social Media ........................................................................................ 42 Research and Bibliography ..................................................................................................................... 43 Books................................................................................................................................................................................. 43 Articles .............................................................................................................................................................................. 43 Websites ........................................................................................................................................................................... 44 Part Three: Content Strategy ........................................................................................................ 45 Elevate Your Program With A Content Strategy ...................................................................................... 46 What is “content”? What is “content strategy”? ............................................................................................................. 46 Where to share content.................................................................................................................................................... 46 Why Do I Need a Content Strategy or Communications Plan for My Work?................................................................... 47 Want to create a content strategy or communications plan? Here’s a template. .......................................................... 47 Words that Matter................................................................................................................................. 49 Introduction ...................................................................................................................................................................... 49 What is “alt text”? ............................................................................................................................................................ 49 Social Media ...................................................................................................................................................................... 50 Taking a Deeper Dive into Search Engine optimization ............................................................................ 51 What is search engine optimization (SEO)?...................................................................................................................... 51 Want to dive deeper into search engine optimization? Here are some good resources. ............................................... 51 Other Resources – SEO, Google Search, and Content............................................................................... 53 The Joy of Search .............................................................................................................................................................. 53 Google Skillshop and Online Academies .......................................................................................................................... 53 Web Accessibility Resources............................................................................................................................................. 53 Bibliography and Research ............................................................................................................................................... 54 Maximize the Value of What You Create: How to Use Your Blog Post Effectively Across Social Platforms . 56 Part Four: Reports ........................................................................................................................ 57 Part Five: News and Updates........................................................................................................ 59 Managing Multiple Instagram Accounts; Blogging & Writing Tips................................................................................... 59 Resources for Free Stock Photos, Plus: Wonderful Tutorials on Multimedia Production ............................................... 60 Livestreaming Resources .................................................................................................................................................. 60 Zoom Resources: Security Info & Livestream Tips ........................................................................................................... 61 Resources for Video Editing: Using Your Laptop, iPhone, or iPad.................................................................................... 61 YouTube Hacks and Instagram Stories Tutorial ................................................................................................................ 61 Part Six: Resources ....................................................................................................................... 62
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