Part Three: Content Strategy
“Content strategy encompasses the discovery, ideation, implementation, and maintenance of all types of digital content – links, tags, metadata, video, whatever.” – Robert Stribley, Associate Experience Director of Razorfish
In this section of the publication , you’ll get tips and ideas about how to leverage content . Content is something produced in digital form to share information, communicate, or persuade. That could be a blog
post, a video, photos, publications, fact sheets, newsletters, and even a social media post. Most of us produce content for our work or program in Cooperative Extension. Leveraging content means to use pieces of content in multiple ways, and on multiple platforms. This enables us to be efficient and to get more “bang for our buck.” In addition to some helpful checklists and ideas to help you develop your own content strategy, we’ve also curated resources to help you learn more about search engine optimization (SEO). SEO helps improve the quality and quantity of website traffic...and understanding how it works can help you reach the audiences who will benefit from your information.
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