OTHER RESOURCES – SEO, GOOGLE SEARCH, AND CONTENT
Curated by Rose Hayden-Smith, PhD, Extension Foundation Education Technology Fellow This section provides resources we can’t live without. Bookmark this page.
The Joy of Search In the spring of 2020, Dr. Dan Russell, Google’s Senior Research Scientist for Search Quality and User Happiness, offered a workshop on behalf of the Extension Foundation entitled “ The Joy of Search: Augmenting intelligence by teaching people how to search .” Dr. Russell has been teaching people how to augment their cognition by becoming more effective online researchers for the past decade. In that time, he's taught thousands of people (think students, librarians, professional researchers, and just plain folks) how to find out what they seek through Google (and many other online resources and tools). This talk covers his experiences in learning how to teach these skills, and what he's learned from direct interactions with his students and from various studies he's run in the lab and with live search traffic.
This 70-minute video features Google’s Dr. Dan Russell and his talk, “The Joy of Search: Augmenting Intelligence by Teaching People How to Search”. Hosted by Extension Foundation on 5/4/2020.
Video: https://www.youtube.com/watch?v=HxuRA3_b2iw
VIDEO
Dr. Russell also answered questions about search posed by participants. That document is here.
His blog - SearchReSearch, is an excellent source for learning more about Google tools, particularly how search engines work. Dr. Russell’s free, online Power Searching course offers beginning and advanced tracks.
Google Skillshop and Online Academies
Google Skillshop is a landing page that aggregates free virtual courses created by Google for its users. Courses that may interest Cooperative Extension professionals include:
Google Analytics Academy, which will help you learn how to measure the impact of your online work. Google for Education, with sections for K-12, higher education, and teachers. Google YouTube Academy, which covers getting started, content strategy, production, and channel optimization. Web Accessibility Resources Online learning environments should be accessible and inclusive, and follow the standards set by the Web Content Accessibility Guidelines. These guidelines detail best practices and provide tips to make content perceivable, operable, understandable, and robust.
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