Princeton University has developed a good checklist for creating accessible content; many other institutions have created similar resources. Cooperative Extension colleagues have provided some tips to improve SEO and accessibility.
Google also provides accessibility guidelines.
Check with your institution for resources and guidelines to aid you in creating accessible content.
Bibliography and Research
These resources may prove of help as you consider SEO, search and content strategy.
Books:
Halvorson, K., & Rach, M. (2012). Content strategy for the web. B erkeley, CA: New Riders.
Handley, A. (2014). Everybody writes: Your go-to guide to creating ridiculously good content. Hoboken, NJ: Wiley.
Hayden, T., & Nijhuis, M. (2013). The science writers’ handbook: Everything you need to know to pitch, publish, and prosper in the digital age. Philadelphia, PA: DeCapo Press.
Kawasaki, G., &e Fitzpatrick, P. (2014). The art of social media: Power tips for power users. New York: Portfolio Penguin.
Khan, Gohar. (2015). Seven Layers of Social Media Analytics: Mining Business Insights from Social Media. Self-Published.
Miller, D. (2017). Building a story brand: Clarify your message so customers will listen...Use the 7 elements of great storytelling to grow your business. New York: HarperCollins Leadership.
Rosenblum, J., & Berg, J. (2017). Friction: Passion brands in the age of disruption. Brooklyn, NY: powerHouse Books.
Russell, D.niel M. (2019). The joy of search: A GiInsider’s guide to going beyond the basics. Cambridge, MA: The MIT Press.
Journal of Extension Articles: The Journal of Extension has published numerous articles about social media use in Cooperative Extension programs. Many of the published articles provide case studies that share the results of research and also provide excellent examples for practical application. We are including just a few: • Davis, J., & Dishon, K. (2017). Unique approach to creating and implementing a social media strategic plan. Journal of Extension 55 (4): v55-4iw1 • Gharis, L. W., Bardon, R., Evans, J., Hubbard, W., & Taylor, E. (2014). Expanding the reach of Extension through social media. Journal of Extension 52 (3): v52-3a3 • Hill, P., Rader, H. B. & Hino, J. (2012). The search for Extension: 7 steps to help people find research-based information on the internet. Journal of Extension, 50 (6): v50-6iw1 • Moore, R., Shackelton, E., & Bellows, L. (2015). Using search engine optimization techniques to enhance the visibility of web-based Extension fact sheets. Journal of Extension 53 (2): v53-2a10 • O’Neill, B. (2019). Ten tools for creating attention-getting social media messages. Journal of Extension, 57 (2): v57-2tt7
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