Extension Foundation 2023 Annual Report

Since 2006, the Extension Foundation has been a steadfast partner to the Cooperative Extension System. Through innovative technology solutions, professional development, and strategic collaborations, the Foundation has helped Extension programs scale, adopt new models, and make a more visible and measurable impact on local issues across the nation. The Extension Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity. Learn more about the organization and our work by reading the Extension Foundation's 2023 Annual Report.

2023 ANNUAL REPORT

INSIDE Board, Executives, Staff............. 2 Board/CEO Messages............. 4 Membership................................ 6 Funding........................................ 8 Partnerships................................. 9 CE Sustainability....................... 10 Financials.................................. 11 Highlights.................................. 14

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2023 ANNUAL REPORT | EXTENSION FOUNDATION

MISSION & PURPOSE All universities engage in research and teaching, but the nation’s 112 Land-grant Universities and Colleges, including Historically Black Land-grant Universities and Tribal Colleges, have a third critical mission—Extension. “Extension” means reaching out and extending university research and resources to meet public needs through non-formal educational programs at the community level. The Cooperative Extension System (CES) engages people and communities in these educational opportunities to help them solve problems, develop skills, and build a better future where they live and work.

solve problems develop skills build a better future

people, businesses and local communities

TO

FOR

SUPPORTS

LGUs, HBCUs & TCUs

With thousands of Land-grant University and county-based Extension employees and over two million volunteers, CES crosses every state and U.S. territory. Working with a network of public and private organizations, CES brings science-based resources to the people and communities who need them most. The Extension Foundation was originally formed in 2006 by Extension Directors and Administra- tors to provide technology services for the Cooperative Extension System at a national level to publish content for the public through Communities of Practice. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Extension Foundation also provides leadership for technology adoption through initiatives funded by a grant through USDA NIFA with a special focus on Artificial Intelligence, and administering commercial systems for Cooperative Extension to use nationally. The Foundation also provides professional development opportunities to Cooperative Extension professionals and offers exclusive services to its members. Its purpose is in its mission statement: to help the U.S. Cooperative Extension make a more visible, measurable, impact on local issues. VISION To serve as a critical partner to the Cooperative Extension System and the Extension Committee on Organization and Policy on national issues that result in increased system capacity, scalable programs and initiatives, and greater visibility and impacts.

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EXTENSION FOUNDATION | 2023 ANNUAL REPORT

BOARD OF DIRECTORS

EX-OFFICIO

VOTING MEMBERS

Extension Committee on Organization & Policy Dr. Bill Hoffman Executive Director Extension Committee on Organization and Policy (ECOP) Dr. Roger Rennekamp Extension Health Director Cooperative Extension Extension Committee on Organization and Policy (ECOP)

North Central Region Dr. Gregg Hadley Chair Associate Professor and Director of Extension Kansas State University

1994 Region Mr. Brian Kowalkowski Vice Chair/Secretary

Dean of Continuing Education College of Menominee Nation

Western Region Dr. Vicki McCracken Treasurer Associate Dean and Director of Extension Washington State University 1890 Region Dr. Janine Woods Associate Administrator, Cooperative Extension Virginia State University

USDA National Institute of Food and Agriculture (NIFA) Dr. Shannon Horrillo Division Director - Division of Nutrition USDA Institute of Food Safety and Nutrition

Southern Region Dr. Laura Stephenson Associate Dean for Extension University of Kentucky Northeastern Region Dr. Lisa Townson Associate Dean, Extension and Agricultural Programs University of Rhode Island

EXECUTIVE TEAM Dr. Beverly Coberly Chief Executive Officer

Mrs. Ashley Griffin, M.S. Chief Operating Officer Ms. Arielle Y. Smith, CPA Comptroller

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2023 ANNUAL REPORT | EXTENSION FOUNDATION

STAFF Barbara Adams Senior Accountant Tira Adelman Grants and Program Manager, New Technologies for Ag Extension Project Manager Karl Bradley Leadership and Team Development Specialist Regan Emmon Climate Partnership and Development Specialist Julie Halverson New Technologies for Ag Extension Evaluation Specialist Dr. Rose Hayden-Smith Chief Editor Megan Hirschman Lead Development Officer Molly Immendorf Design Strategist Brenna Kotar Contracts and Operations Manager, EXCITE Project Manager Mark Locklear Technology Solutions Isabel Osborne EXCITE Marketing and Evaluation Assistant Melanie Pugsley Communications and Professional

CATALYST TEAM

Dr. Jimmy Henning Extension Professor, former Director of Cooperative Extension Service, University of Kentucky

Dr. Chuck Hibberd Retired Dean of Cooperative Extension, University of Nebraska-Lincoln

Dr. Rick Klemme Former Executive Director, ECOP

Dr. Dyremple Mars Retired College Dean, Research Director, and Extension Administrator, Delaware State University Dr. Dawn Mellion Retired Vice Chancellor, Southern University Cooperative Extension Dr. Scott Reed Emeritus Vice Provost for University Outreach and Engagement, Oregon State University Dr. Chuck Ross Retired Director of Extension, University of Vermont Dr. Fred Schlutt Retired Vice Provost for Extension and Outreach, University of Alaska - Fairbanks

Development Associate Dr. Michelle Rodgers EXCITE Program Director Kim Santoro Grants Specialist Hellina Tadesse

CONTRACTORS

The Extension Foundation works with numerous contractors, including professionals from within the Cooperative Extension system, to serve as part of its national funded programs. The Extension Foundation thanks these individuals for their hard work and dedication throughout 2023.

New Technologies for Ag Extension Partnership Development Specialist Aaron Weibe Communications and Engagement Manager Dr. Jason Weigle AgriProspects Project Manager

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EXTENSION FOUNDATION | 2023 ANNUAL REPORT

DR. GREGG HADLEY Chair, Extension Foundation Board of Directors Associate Professor & Director of Extension Kansas State University

A YEAR OF SUCCESS FOR COOPERATIVE EXTENSION.

In 2023, the Extension Foundation delivered on its mission and commitment to the Cooperative Exten- sion System. The organization dedicated significant time and effort to fortify its infrastructure and expand its capacity to manage larger grant awards on behalf of the Cooperative Extension System. This strategic reinforcement ensures EXF’s ability to provide critical support for its national funded programs. The Extension Foundation made some critical leader- ship transitions during this exciting year. Dr. Christine Nygren retired as the Chief Executive Officer, result- ing in a national search led by Dr. Fred Schlutt. The EXF Board of Directors selected Dr. Beverly Coberly, EXF’s Chief Operating Officer, as the organization’s

new CEO. This led to a vacancy in the Chief Operating Officer position, which also resulted in an external search led by Dr. Scott Reed. A longtime Extension Foundation staff member, Ashley Griffin, was selected for this role. Finally, the Extension Foundation Board of Directors is honored to be part of this dedicated team of pro- fessionals at the Extension Foundation that continue to innovate, inspire, and serve as a critical partner alongside Cooperative Extension for our shared goal of generating a more visible, measurable, local impact.

Dr. Beverly Coberly is the Chief Executive Officer of the Extension Foundation, effective October 2023. Previously, she served as the Chief Operating Officer of the Extension Foundation from 2016-2022, and as the interim Chief Executive Officer from January - September 2023. Prior to her time with the Extension Foundation, Dr. Coberly held a steady progression of administrative leadership roles in University of Missouri Extension, culminating in the posi- tion of Associate Chancellor and Associate Director. In this position she was responsible for leadership of statewide programming as well as associated budgeting, staffing, reporting, and leadership development of employees. Throughout her more than 36-year career with Missouri Extension, Dr. Coberly worked in nearly every level of Extension operations–region, state and county; on-campus and off-campus; and with legislators, funders and other internal and external resource partners. Dr. Coberly holds a Bachelor of Science from the College of the Ozarks, a Master of Science from University of Missouri-Columbia, and a PhD in Architec- tural Studies, Human Environmental Sciences, from the University of Missouri-Columbia.

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2023 ANNUAL REPORT | EXTENSION FOUNDATION

DR. BEVERLY COBERLY Chief Executive Officer

This report documents the work being done every day by the Extension Foundation team to help states collaborate together on national issues, and finding new sources of funding for Cooperative Extension professionals in every state to meet critical needs in their communities. 2023 began with new investments in the Extension Foundation’s financial operations. This included the hiring of Arielle Smith, CPA as Comptroller. The Exten- sion Foundation also expanded the finance team to meet the needs of the Extension Foundation’s growing portfolio of national funded programs. The Extension Foundation is currently managing a total portfolio of $63M on behalf of the system. At the start of 2023, the Extension Foundation was servicing four national funded programs on behalf of

Cooperative Extension, in addition to being select- ed as the technical service provider for the USDA NextGen funding opportunity. By the end of the year, the Extension Foundation had increased its national funded programs and services to a total of eight including the new $10M AgriProspects Workforce Development Network funded by USDA. Programs that the Extension Foundation has been servicing all received a new round of funding or additional funding to support efforts across the Cooperative Extension System, including: • Extension Collaborative on Immunization Teaching & Engagement (EXCITE) • New Technologies for Ag Extension (NTAE) • Pesticide Safety Education Funds Management Program (PSEFMP)

“I’ve had the opportunity to work alongside the Extension Foundation team at every level of our organization to deliver results for our partners in the U.S. Cooperative Extension System. This has been a fast-paced year of growth for the Foundation as we have brought several new funded National Programs and Services online, and reinforced our internal infrastructure to best support these initiatives in order to make a greater impact for Extension professionals nationwide that we are honored to serve. I’m excited about this opportunity to serve the Extension Foundation and Cooperative Extension in this capacity.”

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EXTENSION FOUNDATION | 2023 ANNUAL REPORT

EXTENSION FOUNDATION MEMBERSHIP

Land-grant universities support the Extension Foundation through voluntary annual membership. The Extension Foundation serves all Land-grant universities regardless of membership. Members receive exclusive benefits. The Extension Foundation leverages its $1.2M investment from members to support its national funded programs. Every dollar the Extension Foundation receives from membership goes directly to supporting initiatives that benefit Land-grant universities. In addition, members of the Extension Foundation receive exclusive access to our 70+ annual professional development and leadership development offerings. At present, 68 Land-grant universities are members of the Extension Foundation.

IN 2023...

636 Active courses were offered on the Extension Campus learning management system, engaging

2,393 Extension Professionals were engaged in professional development offerings.

7,000 Extension

Extension Foundation was the #2

Professionals and partners were engaged with Connect Extension.

source for Extension Professionals to go for professional development.

43,812 individuals.

The Extension Foundation continues to innovate with its membership model to increase accessibility. With leadership from our 1994 Land-grant University board representative, Mr. Brian Kowalkowski, the Extension Foundation created a membership model for Tribal Colleges and Universities to join and participate in our member services. Four of the Tribal Colleges and Universities have already joined our membership network.

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2023 ANNUAL REPORT | EXTENSION FOUNDATION

Western Region North Central Region

1994 Land-grant Tribal Colleges & Universities 1890 Land-grant Universities 1862 Land-grant Universities National 4H Council

Southern Region Northeast Region 1890 Region

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EXTENSION FOUNDATION | 2023 ANNUAL REPORT

EXTENSION FOUNDATION FUNDING

EXCITE: $2,400,000

22007: $112,500

NextGen: $375,000

PSEFMP: $133,000 AgriProspects: $86,000

FADI-EDEN/EDEN NCE: $110,000

Membership: $1,200,000

NTAE: $2,300,000

Every dollar the Extension Foundation receives from membership goes directly to supporting initiatives that benefit Land-grant universities.

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2023 ANNUAL REPORT | EXTENSION FOUNDATION

PARTNERSHIPS In coordination with the projects supported through our New Technologies for Ag Extension Program (NTAE), the ECOP Program Action Teams (PATs) funded more than 30 significant internal and external partnerships have been realized including:

Health Equity & Well-Being PAT American Diabetes Association American Heart Association Aspen Institute Board on Human Health and Services Brookings Institute CDC High Obesity Program

4-H Youth Development PAT National 4-H Council USDA NIFA Broadband/Infrastructure PAT Southern Rural Development Center USDA ERS USDA NIFA Climate PAT Association of Natural Resource Extension Professionals Extension Disaster Education Network National Extension Climate Initiative Regional Rural Development Centers SeaGrant USDA Climate Hubs

CDC Public Health Scholars Program CDC Immunization Services Division Cancer Institute of New Jersey Center for Community Health and Evaluation ChangeLab Solutions Cornell University Innovation Collective Journal of Community Engagement Scholarship National Association of Extension Family and Consumer Sciences National 4-H Council Robert Wood Johnson Foundation Solvable US Department of Health and Human Services USDA NIFA

USDA NIFA USDA AFRI

Diversity, Equity, & Inclusion PAT American Indian Higher Education Consortium North Central Regional Center for Rural Development Southern Rural Development Center USDA NIFA

Urban Ag & Food Systems PAT National Urban Extension Leaders University of Kentucky University of Massachusetts-Amherst USDA Washington State University

Workforce PAT AgCareers.com Eduworks USDA NIFA

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EXTENSION FOUNDATION | 2023 ANNUAL REPORT

BOOSTING THE SUSTAINABILITY OF COOPERATIVE EXTENSION PROGRAMS NEW TECHNOLOGIES FOR AG EXTENSION (NTAE) • Extension Foundation applied for funding on behalf of the Cooperative Extension System through the ECOP Program Action Teams. This includes $10M (as of November 2023) secured through the Program Action Teams. • Several NTAE teams have gone on to secure funding for their programs at their individual institutions including: • The Juntos Program was awarded a $7.8M grant to improve STEM programming (North Carolina State University)

• Unpeeled: Navigating the Grocery Store Aisle was awarded $750K to expose students to biotechnology and provide opportunities to enhance their understanding and knowledge (University of Connecticut and New Mexico State University).

EXTENSION COLLABORATIVE ON IMMUNIZATION TEACHING & ENGAGEMENT (EXCITE)

Many EXCITE teams have continued to receive EXCITE funding for adult immunization from CDC funds. Several institutions have received funding, including: • Cornell University - $101,000 • Michigan State University - $7M for a three-year immunization project • University of Tennessee - $2.9M for immunization education from the Tennessee Department of Public Health • University of Vermont - $395,000

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2023 ANNUAL REPORT | EXTENSION FOUNDATION

FINANCIALS

STATEMENT OF FINANCIAL POSITION - December 31, 2022 The following is a statement of financial position for 2022. These pages will be updated once 2023 financials have completed the audit process in the Summer of 2024.

ASSETS

Current Assets Cash Accounts receivable Prepaid expenses

319,886

2,975,840

56,210

Total current assets

3,351,936

Total Assets

3,351,936

LIABILITIES AND NET ASSETS

Current Liabilities Accounts payable

840,294

Compensated absences accrued

78,394

Unearned revenues

1,575,964 2,494,652

Total current liabilities

Net Assets Without donor restrictions

856,506

With donor restrictions - time and purpose

778

Total net assets

857,284

Total Liabilities and net assets

3,351,936

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EXTENSION FOUNDATION | 2023 ANNUAL REPORT

STATEMENT OF ACTIVITIES - Year Ended December 31, 2022

Without Donor Restrictions

With Donor Restrictions

Total

REVENUES AND OTHER SUPPORT Membership dues

1,183,913 170,413 198,845

1,183,913 170,413

Online course income

Services

4,411,539 4,610,384 208,957 215,384

Other income

6,427 3,599

Interest

336

3,935

1,563,197

4,620,832 6,184,029

Net assets released from restriction Total revenues and other support

4,641,868 (4,641,868)

6,205,065

(21,036)

6,184,029

EXPENSES Program services

Moodle administration Professional development Program administration

272,747 16,209 210,641 69,941

272,747 16,209 210,641 69,941

Partnerships

Program capacity Strategic messaging Tools and services Grant administration

1,869,619 332,343 399,473 2,268,507 1,727,432 7,166,912

1,869,619 332,343 399,473 2,268,507 1,727,432 7,166,912

Management and general

Total expenses

CHANGE IN NET ASSETS

(961,847)

(21,036)

(982,883)

1,818,353

21,814

1,840,167

NET ASSETS, beginning of year

NET ASSETS, end of year

856,506

778 857,284

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2023 ANNUAL REPORT | EXTENSION FOUNDATION

STATEMENT OF FUNCTIONAL EXPENSES - Year Ended December 31, 2022

Program Services

Tools and Services

Grant Administration

Management and General

Total

Total

Funded projects

16,333 2,169,791 2,256,580

9,555 2,266,135

Operations

8,060

2,668 324,886 519,458 844,344

Staffing

1,387,327 1,082,703 2,470,030

Subcontracts

143,999

94,283 1,076,137

37,248 1,113,385

Tools/services

231,081

360,233

4,075

364,308

Travel

1,765 29,259

79,451 108,710

5,058

(5,058)

Indirect costs

TOTAL FUNCTIONAL EXPENSES

399,473 2,268,507 5,439,480

1,727,432 7,166,912

Our library never closes.

Check out the Extension Foundation virtual bookshelf for the latest Extension research and program development across the country.

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EXTENSION FOUNDATION | 2023 ANNUAL REPORT

NATIONAL PROGRAM & SERVICES HIGHLIGHTS

AGRIPROSPECTS

AgriProspects is a $10M, five-year grant program to optimize the connection between demand and supply in the adult agricultural workforce. The grant will result in: • The creation of an online clearinghouse of Extension Ag Workforce Development offerings. • A sustainable national network of CES and Land-grant university faculty and staff working in this area. • Helping to connect workforce intermediaries to the CES offerings that culti- vate upskilling, credentialing, and adult participant readiness to successfully join or rejoin the ag workforce. A series of mini-grants will be issued to develop new adult workforce programs, accelerate adoption of new tools and techniques, and expand proven adult workforce development programs across the country. After receiving the award in September 2023, the Foundation released an RFA for 12 coordinator positions across the six CES regions, which will be in place in February 2024. These coordinators will help catalog CES and LGU efforts, build regional and national working groups, and tap into national workforce development efforts. Beyond putting the 12 coordinators in place, the Extenstion Foundation expects that 2024 will see the development of the clearinghouse tool and user interface, initial working group development, and issuance of the first mini-grant RFA.

FADI-EDEN

Food and Agriculture Defense Initiative – Extension Disaster Education Network (FADI-EDEN) is a four-year, $1.2M grant from

USDA NIFA to help provide administrative support to EDEN. EDEN was formed in 2006 in response to significant flooding events in the Midwest. Over the years, EDEN has evolved to provide education to CES faculty and staff around disaster preparedness and response, developing community disaster resilience, and assisting CES programs in responding to disasters. The Foundation’s FADI grant will continue to provide mini-grant support for EDEN delegate projects, support for engagement, and technological support for EDEN’s website.

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2023 ANNUAL REPORT | EXTENSION FOUNDATION

EXTENSION COLLABORATIVE ON IMMUNIZATION TEACHING & ENGAGEMENT

Significant progress was made during the second year of the EXCITE initiative. The program reached 18,068,730 contacts through 173,417 engagement activities, hosting 1,024 vac- cination clinics, and administering 26,023 vaccines overall to increase vaccine confidence in rural and underserved communities. In year two, the EXCITE Activity Two pilot proj- ect expanded its programming efforts, focusing on additional adult immunizations and extending its reach into new areas. Over 7M citizens were impacted, and the projects collabo- rated with 254 partners. An additional $1M in CDC funding enables a Rural Conven- ing of Immunization best practices and establishes three pilot projects. These projects aim to boost vaccine confidence and uptake in rural pilot sites by engaging Extension professionals and National Rural Health Association (NRHA) members. Additionally, Washington State University’s Communication Toolkit, informed by an Extension professionals’ needs assess- ment, offers valuable resources for EXCITE teams with tools on motivational interviewing, science media literacy, and neuromarketing for brain-friendly health communications. Washington State is also providing neuromarket testing of current projects to determine the impact of the message content and format by EXCITE audiences to further inform best practices. An additional $7,552,500 from the CDC for the EXCITE program led to the development of new projects focusing on all adult immunizations, including COVID-19. A two-phase project, initiated in June 2023, involved a six-month design phase with 36 successful land-grant institutions now imple- menting their adult immunization projects. This brings the total funding for the EXCITE program to $17M at this time.

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EXTENSION FOUNDATION | 2023 ANNUAL REPORT

NATIONAL PROGRAM & SERVICES HIGHLIGHTS continued

NEW TECHNOLOGIES FOR AG EXTENSION

New Technologies for Ag Extension (NTAE) is a co- operative agreement with USDA NIFA in partnership with Oklahoma State University. The goal of NTAE is to incubate, accelerate, and expand promising work that will increase the impact of Cooperative Extension in the communities it serves, and provide models that can be adopted or adapted by Extension projects and programs nationwide. The completion of the fourth and final year of NTAE saw the program’s largest and most impactful year to date. During 2023, NTAE funded 36 projects in each of the various stages with 16 Incubation, 16 Acceleration and four Expansion, spanning 23 LGUs, and totaling $408,000 in project funding. The NTAE model enables the Extension Foundation to provide access, resources, and acceleration of projects through the use of Catalyst and Key Infor- mant Services. This unique approach helps projects realize impacts in a much more accelerated timeline

than traditional grant funding or programs. Addition- ally, teams are able to visually show the impact of their work through the publication of the 2023 NTAE Yearbook and individual feature stories, highlighting the work of all 36 teams that participated during this final year of funding. What makes this funding opportunity distinctive is its inclusivity, as it is not restricted to any specific program focus area or Land-grant university. All Land-grant universities are invited and encouraged to apply, regardless of the program focus. The call ex- tends to project ideas, whether novel and innovative, seeking a launchpad, or established initiatives poised to broaden their impact on priority populations and their needs. The sole requirement is that a project team aligns with at least one of the USDA Strategic Goals and one of the ECOP Strategic Directions.

NEXTGEN

USDA NIFA entered into an agreement with the Extension Foundation to provide technical assistance to Minority Serving Institutions (MSIs) interested in applying for the Learning to Leading: Cultivating the Next Generation of Diverse Food and Agriculture Professionals (NextGen) grant opportunity. During Phase I (2022) the Extension Foundation assisted over 120 MSI’s with the preparation and submission of proposals. Thirty-three (33) proposals were funded by NIFA, equaling more than $262M. Extension Foundation was involved with the preparation of 82% of these successful proposals.

Phase II (2023 - 2027) of this opportunity involves continuing the technical assistance in support of the successful implementation of this unprecedented pro- gram. In October 2023, Extension Foundation hosted the first ever NextGen project directors meeting in Washington, D.C. This event was attended by project directors and others representing all thirty-three uni- versities, USDA, and other interested collaborators.

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2023 ANNUAL REPORT | EXTENSION FOUNDATION

PESTICIDE SAFETY EDUCATION FUNDS MANAGEMENT PROGRAM

Throughout 2023, the PSEFMP program was in a No-Cost Extension. During this time the Extension Foundation largely saw the wrapping up of administrative tasks. Over the course of the last five years, the Extension Foundation has consistently provided funds to 52 Land-grant universities and provided over $4.8M in program funds to Pesticide Safety Education Programs. Because of the success the Extension Foundation experienced during this funding period, we were successful in securing funding for another cooperative agreement with the Environmental Protection Agency (EPA) for an additional five years totaling up to $15M dollars, triple the amount of the previous cooperative agreement. In the Fall of 2023, the first RFAs went out for Extension Pesticide Safety Education Programs.

CONNECT with your colleagues. CONNECT is a closed social media network for Cooperative Extension and other Land-grant university professionals, their community partners, and federal partners. With CONNECT you can disseminate information and resources across the system and promote your Extension events to colleagues in other states and to the public.

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EXTENSION FOUNDATION | 2023 ANNUAL REPORT

WWW.EXTENSION.ORG

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2023 ANNUAL REPORT | EXTENSION FOUNDATION

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