Attribution | 2 |
Table of Contents | 3 |
Meet the Authors | 5 |
Introduction | 9 |
Part 1: History of Our Team | 10 |
Goals | 11 |
Objectives | 11 |
Desired Behavior Changes | 11 |
Part 2: Developing, Testing and Deploying Our Game | 11 |
Food Label Facts & Messages | 12 |
“Organic” Label Key Message | 12 |
“Organic” Label Key Facts | 12 |
“Natural” Label Key Message | 12 |
“Natural” Label Key Facts | 12 |
“Non-GMO” Label Key Message | 14 |
“Non-GMO” Label Key Facts | 14 |
Part 3: Research & Marketing Planning | 15 |
Audience Analysis | 15 |
Extension Research | 16 |
Professional Development and Engagement: Connect Extension Survey | 18 |
Part 4: Game Development | 20 |
Game Play Overview | 21 |
Game Testing | 22 |
Part 5: Deployment Strategy, Timeline, & Responsibility Levels | 24 |
Game Deployment | 24 |
Audience Definitions | 24 |
Conclusion | 27 |
Reflection | 27 |
Resources from our NTAE Team | 28 |
Project Sustainability and Future | 28 |
Part 6: Appendix | 29 |
Food Marketing Label Information | 29 |
Organic Food | 29 |
Natural Food | 29 |
GMOs | 30 |
References | 32 |
Research Consulted | 34 |
Literature Review | 37 |
GMO Food Label Research | 37 |
Trust in the Science | 39 |
Relationship Between Knowledge and Beliefs | 39 |
Predictors of GMO Beliefs | 41 |
GMO Research on Youth | 42 |
“Organic” and “Natural” Labels | 44 |
“Free From” Labels | 45 |
References | 47 |
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