The mission of the National Extension Tourism network (NET) is to integrate research, education and outreach within Cooperative Extension and Sea Grant to support sustainable tourism, thus contributing to the long-term economic development, environmental stewardship, and socio-cultural wellbeing of communities and regions. This publication documents the 2021 Conference Proceedings (theme: Navigating the Uncharted). It includes an overview of the U.S. recreation economy, COVID-19; results of a national agritourism survey; and case studies.
The U.S. Recreation Economy: Data, COVID-19, and Implications for Extension | 6 |
Intro/background | 6 |
Methods | 6 |
Findings | 7 |
Importance of recreation to state economies | 7 |
Covid state-level impact, by major sector | 8 |
Impact at county level – for extension (rural areas) | 9 |
References | 12 |
Agritourism Successes and Challenges: Results from a National Survey of Farms and Ranches Open to Visitors | 13 |
Introduction and Background | 13 |
Methods | 13 |
Findings | 14 |
Discussion and Applications | 17 |
Acknowledgments | 18 |
References | 18 |
Irish Fair of Minnesota Attendee Profile: What we learned from four waves of panel-level longitudinal data in 11 years | 20 |
Introduction | 20 |
Methods | 20 |
Study setting | 20 |
Questionnaire | 20 |
Data collection | 21 |
Data analysis | 21 |
Findings | 21 |
Discussion | 24 |
References | 26 |
Guide & Outfitter Recognized Professional – (GORP) Professional Educational Program | 27 |
Abstract | 27 |
Background | 28 |
Project Description: | 28 |
Purpose | 28 |
GORP Program Development | 29 |
Format | 29 |
What GORP Achieves | 30 |
Outcomes & Updates: | 30 |
Evaluation: | 31 |
Next Steps: | 32 |
We Serve! Bridging the Culture Gap with Training | 33 |
Research linkages | 33 |
Program Context and Objectives | 35 |
Program Development | 36 |
Reflections and Lessons Learned | 37 |
References | 38 |
Developing Awesome Customer Service for Agritourism Businesses | 39 |
Introduction | 39 |
Implementing a System for Customer Service | 39 |
1. Prepare | 40 |
2. Respond | 40 |
3. Recover | 41 |
4. Improve Practices | 42 |
Conclusion | 42 |
References | 43 |
Extension's Role in Expanding & Marketing a Scenic Byway | 44 |
Why a Scenic Byway? National Travel Research | 46 |
Marketing a Byway | 48 |
References | 49 |
Coastal Awareness and Responsible Ecotourism: Building Community to Support Shorebird Conservation | 51 |
Introduction | 51 |
Methods | 52 |
Findings | 54 |
Audience | 54 |
Behavioral Change | 55 |
Knowledge gain | 56 |
Discussion | 57 |
References | 58 |
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