In response to the higher rates of suicide among farmers and limited access to healthcare and mental health services, the Farm and Ranch Stress Assistance Network (FRSAN) was developed to address the rising mental health crisis in farming communities. This publication explores the need for mental and behavioral health services for farmers and rural communities and identifies the challenges in coordinating complex programming and implementation of services. The NexGen Program analysis creates a framework that helps to determine the most effective mental health intervention programs, packages the suite of tools together, and promotes the adoption of improved programs to meet the unique needs of agricultural producers and their allies. Missouri’s FRSAN evaluation program uses a continuous improvement evaluation approach, implementing an educational decision-oriented model to identify strengths and limitations in curricula, instruction, and delivery. Unique to this approach is the use of digital dashboards to streamline and define processes that create a simple path forward to support large multidisciplinary teams and multiple mental health training programs.
A Case Study of How to Use Digital Dashboards to Improve Program Implementation and Evaluation University of Missouri Team Identifies Challenges and Solutions in Coordinating Programming and Implementation of Mental Health Services
By Amy Patillo, Ed.D., Matthew Pezold, M.S. and M.A., and Karen Funkenbusch, M.A., University of Missouri
ATTRIBUTION
A Case Study of How to Use Digital Dashboards to Improve Program Implementation and Evaluation
Copyright © Extension Foundation Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0). Published by Extension Foundation.
ISBN: 978-1-955687-15-7
Publish Date: July 27th, 2022
Citations for this publication may be made using the following:
Patillo, A., Pezold, M., and Funkenbusch, K. (2022). A Case Study of How to Use Digital Dashboards to Improve Program Implementation and Evaluation (1 st ed). Kansas City: Extension Foundation. ISBN: 978-1-955687-15-7.
Producer: Ashley S. Griffin
Peer Review Coordinator: Rose Hayden-Smith
Editorial Support: Rose Hayden-Smith and Maria Pippidis
Evaluation Support: Paulina Velez Rocateli
Technical Implementer: Rose Hayden-Smith
Welcome to Managing Evaluation for Farm Stress Programs , a resource created for the Cooperative Extension Service and published by the Extension Foundation. We welcome feedback and suggested resources for this publication, which could be included in any subsequent versions. This work is supported by New Technologies for Agriculture Extension grant no. 2020-41595-30123 from the USDA National Institute of Food and Agriculture. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture.
For more information please contact:
Extension Foundation c/o Bryan Cave LLP One Kansas City Place
1200 Main Street, Suite 3800 Kansas City, MO 64105-2122 https://impact.extension.org/
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TABLE OF CONTENTS
Attribution .............................................................................................................................................. 2 Table of Contents..................................................................................................................................... 3 About the Authors ................................................................................................................................... 4 Part One - Introduction................................................................................................................... 6 Abstract................................................................................................................................................... 6 The Challenge .......................................................................................................................................... 6 Part Two – Evaluating the Effectiveness of Mental Health Programs in Missouri ............................. 9 NCFRSACi: Audience Served ..................................................................................................................... 9 Unique Value Proposition ...................................................................................................................... 10 Why is NCFRSACi Important in Missouri?................................................................................................ 10 Justification Statement .......................................................................................................................... 13 Framework ............................................................................................................................................ 17 Evaluation Model................................................................................................................................... 19 Part Three – The Digital Dashboard: DotDigital ............................................................................ 21 Principles of CIPP Utilized in Digital Dashboard ....................................................................................... 21 Principles Implemented ......................................................................................................................... 22 Design Principles ............................................................................................................................................................... 23 Best Practices ........................................................................................................................................ 24 Highlights of Key Dashboard Features .................................................................................................... 25 Programming Links ........................................................................................................................................................... 27 MU Extension Programs ................................................................................................................................................... 28 Facebook ........................................................................................................................................................................... 28 Favorite Links .................................................................................................................................................................... 29 Part Four – Summary.................................................................................................................... 31 Part Five – References, Supporting Documents/ Appendices ......................................................... 32 References ............................................................................................................................................ 32 Supporting Documents and Appendices ................................................................................................. 32 Connect With Us! ......................................................................................................................... 35 University of Missouri Extension ...................................................................................................................................... 35 Show-Me Strong Farm Families ........................................................................................................................................ 35
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ABOUT THE AUTHORS
Amy Patillo, Ed.D.
Dr. Amy Patillo serves as a Labor and Workforce Development Specialist with the University of Missouri Extension. Amy is a passionate strategist and practitioner committed to tackling Missouri’s workforce issues through collaboration with state, regional, and community workforce partners. As a Field Specialist, she works across the state to coordinate the University’s high priority commitments and identifies projects where Extension can grow Missouri’s workforce. Amy strives to address new workforce challenges with innovation and transformative business solutions. She earned a Master’s in Communication Sciences and Disorders and a second Master’s in Educational Administration from Missouri State University, as well as a Specialist degree and Doctorate degree in Educational Leadership and Administration from St. Louis University.
Amy can be reached via email at patilloa@missouri.edu
Matthew Pezold, M.S., M.A.
Matthew Pezold serves as a Labor and Workforce Development Specialist with the University of Missouri Extension in the Kansas City and Urban West Region. Matt strives to provide education, training, and programs that increase the state’s workforce skills while providing relevant data that helps equip organizations to make informed and data-driven decisions. As an educator, he strives to create High-Tech, High-Touch, inclusive learning environments and opportunities for his students. He earned a Master of Science in Agriculture and Applied Economics, from the University of Missouri and a Master of Arts from Saint Louis University.
Matt can be reached via email at pezoldma@missouri.edu
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Karen Funkenbusch, M.A.
Karen Funkenbusch is an Extension instructor in Occupational Therapy, School of Health Professions, at the University of Missouri and Nutrition, Health, and Family state specialist. Funkenbusch coordinates statewide leadership for agricultural health and safety, a University of Missouri Extension program serving the health, safety, wellness, and quality of life needs of agricultural workers and their families. Her research emphasis includes health, safety, wellness for farmers, ranchers, families, and youth.
Current research topics include Ergonomics for Women Tools and Equipment Selection, Tractor Technology Enabling Digital Agriculture Research and Education, Mental Health First Aid, Youth, Adult, Face-to-Face and Virtual, Virtual Reality (VR) 360, Tractor Safety, Development of Colorectal Rectal Cancer (CRC) Screening Education Materials for Agricultural Workers, and Interpersonal Isolation on Mental Health in Rural and Agricultural Communities. She recently served as an Extension New Technologies for Agriculture in Extension (NTAE) Fellows to assist with program evaluation of the North Central Farm and Ranch Stress Assistance Center initiative (NCFRSACi) in Missouri. Karen serves as the national lead for the Agricultural Safety and Health Extension Community of Practice (CoP) and, on various multi-state and national interdisciplinary teams, boards, councils, committees, and organizations that promote injury prevention and cultivates health strategies to safely improve the lives of rural communities. She is active with the International Society of Agricultural Safety and Health (ISASH) board of directors, NORA Agriculture, Forestry and Fishing Sector Council, National Center for Farmworker Health Advisory Committee, External Advisory Committees for the Great Plains Center for Agriculture Health and Central States Center for Agricultural Safety and Health, and Missouri Show Me Farm Safety Committee and is an active member of NCERA 197, ASABE, Epsilon Sigma Phi, UMEA, MAEP, NACAA, NARMH, and ARHP professional organizations.
Karen can be reached via email at funkenbsuchk@missouri.edu
Credit for author and publication images: University of Missouri
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Part One - Introduction
ABSTRACT
In response to the higher rates of suicide among farmers and the limited access to healthcare and mental
health services, the Farm and Ranch Stress Assistance Network (FRSAN) was developed to address the rising
mental health crisis in farming communities. This publication serves the dual purpose of explaining the
necessity of mental and behavioral health services for farmers and rural communities and identifies the
challenges in coordinating complex programming and implementation of services. The NexGen Program
analysis creates a framework that helps to determine the most efficacious mental health intervention
programs, packages the suite of tools together, and promotes the adoption of improved programs to meet
the unique needs of agricultural producers and their allies. Missouri’s FRSAN evaluation program uses a
continuous improvement evaluation approach, implementing an educational decision-oriented model to
identify strengths and limitations in curricula, instruction, and delivery. Unique to this approach is the use of
digital dashboards to streamline and define processes that create a simple path forward to support large
multidisciplinary teams and multiple mental health training programs.
THE CHALLENGE
The New Technologies for Ag Extension Project Accelerator (NTAE) NexGen Program Evaluation simplifies
and streamlines the evaluation process for the University
of Missouri (MU) Extension’s mental health and suicide
prevention program. The program is part of the multi-state
North Central Farm and Ranch Stress Assistance Center
initiative (NCFRSACi) supported with funds from the United
States Department of Agriculture National Institute of Food and
Agriculture (USDA-NIFA) under project number (USDA-NIFA
Award #2020-70028-32728).
Given complex evaluation and program delivery challenges,
this publication outlines a strategy used by the University of Missouri (MU) Extension to manage and
evaluate complex initiatives to coordinate easy access to program assets and reduce project reporting
limitations when working with large, multi-disciplinary teams. The publication highlights the development
processes and tools created to help a large, multidisciplinary team improve the collection and reporting of
impacts and outcomes of the NCFRSACi training and education programs.
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In Missouri, family farms represent two-thirds of the total land acreage, making an $88.4 billion economic impact (Missouri Department of Agriculture 2021) in the state and supporting nearly 400,000 jobs. Agriculture has a rich history and is the livelihood of agriculture producers and their families. The development of mental and behavioral health services is a response to the economic challenges farmers experience.
MU Extension, affiliates and partners responded by taking concrete steps to create a supportive pathway by:
Creating networks of community support (local stakeholders) and connecting us to farmers and
ranchers who experienced stress, anxiety, and depression, to assist in sharing mental health tools
(Mental Health Tool Kit) and behavioral health resources.
Investing in training, Extension delivered and adapted Mental Health First Aid (MHFA), Q.P.R.
Gatekeeper (Question. Persuade. Refer.), Taking Care of You (TCoY), Tai Chi, and Weathering the
Storm in Agriculture: How to Cultivate a Productive Mindset programs in rural communities.
Providing free behavioral counseling and teletherapy services to farmers, ranchers, and farm
families experiencing stress, anxiety, and depression.
Serving the agriculture community through the Iowa Concern helpline that employees trained
telephone responders providing referral for additional assistance.
Creating an online network, Show Me Strong Farm Families (@Show-Me Strong Farm Families), to
quickly share mental health tools and resources and workshops with rural communities and
producers experiencing emotional and financial stressors.
The program draws from the expertise of a large team of multi-disciplinary Extension educators and mental
and behavioral health professionals, which includes specialists in:
Human Development
Nutrition, Health and Family
Agriculture and Environment
Agronomy
Workforce Development
Livestock
4-H Youth Development
Behavioral Health Counselors
Lincoln University, Missouri’s 1890 Land Grant Institution
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The multi-disciplinary team approach is a critical design element that allows MU Extension to connect mental health and behavioral health expertise with farmers and their allies who have a high level of hesitancy towards receiving these services. These experts are uniquely positioned to help because they are well established and familiar with serving rural communities.
While providing a suite of mental and behavioral health services is an effective method to address the
needs of unique participants, it creates a complex system to document and evaluate as external evaluators.
Concurrent with program delivery across disciplines, the complexity of the process includes:
Reporting on the delivery of multiple mental and behavioral health programs;
Coordinating data collection with a large multi-disciplinary team of certified instructors;
Collaborating and supporting instruction and instructors dispersed geographically across the state of Missouri; and
Utilizing a large number of data and digital platforms to coordinate data collection and expand access to the tools and resources for program implementation.
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Part Two – Evaluating the Effectiveness of Mental Health Programs in Missouri
This section provides information about NCFRSACi and its audiences, a brief NexGen program analysis, and why mental health programs are critically needed in rural Missouri.
NCFRSACI: AUDIENCE SERVED
The Farm and Ranch Stress Assistance Network
Key target audiences for this project are: - producers (operators and farmworkers) - farm youth and families - allies of agricultural producers (agribusiness
(FRSAN) Program is an established network that
connects individuals who are engaged in farming,
ranching, and other agriculture-related occupations to
stress assistance programs. FRSAN expands stress
management and mental health resources and
services to agricultural producers, advocates, and
professionals and healthcare providers)
stakeholders who support agricultural producers. The
key target audiences for this project include
individuals engaged in production agriculture with
specific emphasis on:
Producers (male and female operators, farmworkers);
Farm youth and farm families; and
Allies of agricultural producers (specifically agribusiness professionals and healthcare providers).
NC-FRSAN provides professional agricultural behavioral health intervention, supports training programs,
telephone helplines, resource hub, clearinghouse website, webinars, support groups, and professional
behavioral health services for producers, agriculture-related occupations, and individuals who support
producers (Figure 1).
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Figure 1. North Central Farm and Ranch Stress Assistance Network Resources
UNIQUE VALUE PROPOSITION
The NexGen Program Evaluation assesses the NCFRSACi’s mental health services efficacy in alleviating the
mental health challenges that agricultural producers and their allies are facing, so that a comprehensive
suite of producer-centric mental health services can be developed and implemented in the North Central
Region (NCR) Cooperative Extension Association.
WHY IS NCFRSACI IMPORTANT IN MISSOURI?
Evaluating the effectiveness of the mental healthcare program s that are provided to Missouri’s farmers,
ranchers, and other agricultural production workers who are experiencing anxiety, depression, substance
misuse, and death by suicide is critical to improving the effectiveness of mental health programs.
While stress, mental health concerns, and substance misuse issues run high, many NCR communities are in
mental health professional shortage areas, which impedes NCR agricultural producers, particularly rural
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ones, from obtaining adequate care. In areas where mental healthcare is available, stigma, cost, and
scheduling delays often discourage agricultural producers from seeking help. Left untreated, mental health
conditions such as depression, anxiety, and substance use can lead to reduced quality of life, absenteeism,
and presenteeism in work contexts, higher rates of agricultural-related injury, suicidal ideation, and
premature death due to suicide, heart disease, cancer, and respiratory diseases.
The NexGen Program analysis creates a framework that helps to determine the most efficacious mental
health intervention programs, packages the suite of tools together, and then promotes the adoption of the
improved programs across the NCFRSACi partner institutions. Identifying and removing barriers to access,
data, and information is key to improving impacts and outcomes. The internal and external barriers that
were addressed are found in Figure 2 (below) and include:
Lack of accessible data sources;
Limited evidence of the quality of mental health interventions/opportunities designed for agriculture producers;
Lack of access to information and coordination of resources; and
Challenges to integrating mental health care within rural community-based health care programs.
Figure 2. Original Data Collection and Evaluation Process
Prior to the creation of the digital tools developed to coordinate and evaluate the program, each component
of the program was recorded and documented individually. Figure 2 illustrates the dispersed method for
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collecting and sharing data, information, and resources which were located on multiple digital platforms. For
example, marketing materials, some individual program data, and a schedule of activities were maintained
in Microsoft Teams. The monthly and annual reports were kept in the University of Illinois-Urbana Box
account. Pre - and Post-surveys for programs could be found in Qualtrics, only existed in paper format, or
were housed on a national learning management system with restricted access. Additionally, information to
access farmer resources could be found on the North Central Farm and Ranch Stress Assistance web page,
the University of Missouri Extension website, and social media.
Centralizing these resources in one location helped the larger team to be more aware of the many tools and resources available and helped team members better connect individuals to the services and information they needed.
The NCFRSACi is currently piloting several programmatic innovations that are designed to mitigate barriers
to mental health care access across Missouri.
Routinely assessing mental health programs
and establishing measurement-based care
is essential to expanding quality mental
health care into more rural communities.
The NCFRSACi in Missouri is working to
stratify quality measures to better address
potential gaps in services for producers with
the long-term intent to continue to adapt
and expand services to other vulnerable
populations. Evaluating the training
components is essential to building capacity
for quality improvement across the state.
The program analysis requires coordination of data sources across multiple mental health program
interventions, engagement of agricultural producers and their allies, evaluation of MU Extension’s NCFRSACi
providers, and identification of best practices and efficacy of NCFRSACi mental health programs, education,
and training.
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JUSTIFICATION STATEMENT
Agricultural producers throughout the United States (US)
and Missouri are in crisis. The mental health crisis in rural
“…with just 3.7% of the
Missouri is more challenging than in urban communities,
recommended supply filled,
due to a unique set of external challenges faced by farmers
Missouri faces the largest
and ranchers. Recent studies, media coverage and
congressional action validate the need to address mental
shortage of behavioral health care
health outcomes in rural communities. Contributing to
providers in the U.S.”
mental health challenges on the farm, recent extreme
weather events, economic pressure and foreign trade
policies have combined to produce a series of lean years for agricultural producers not seen since the farm
crisis of the 1980s.
While the U.S. economy has experienced quarter-over-quarter growth since the end of the recession in
2008-2009, the farm sector has experienced six periods of recession. Missouri has nearly 16,000 fewer
family farms today compared to 20 years ago, and bankruptcies are on the rise. Bushel prices have fallen by
47% since 2012, while farm income and credit conditions have deteriorated.
Pervasive stigma and geographic barriers to accessing mental health care can prevent those in need of
behavioral health services from seeking help for stress, anxiety and depression. Each of Missouri’s 99 rural
counties is a designated Mental Health Professional Shortage Area (HPSA), and with just 3.7% of the
recommended supply filled, Missouri faces the largest
shortage of behavioral health care providers in the
“Between 2003 and 2017, the
U.S. The prevalence of depression among Midwestern
farmworkers is estimated to be more than 45%.
suicide rate among rural
Furthermore, the rate of heavy alcohol use among
Missourians grew by 78%...”
full-time workers in agriculture is 9.4%, higher than
the overall rate of 8.7% among all other full-time
workers. NCR producers face financial-, weather-, and
time-related stressors as well as stressors related to
complex governmental regulations. Net farm income has fallen 30.5% below its peak in 2013. Financial
circumstances are associated with depression and anxiety among NCR agricultural producers and, in a
national poll, more than 80% of farmers and farmworkers indicated that financial issues, farm or business
problems, and the fear of losing their farm had a strong negative impact on their mental health. Suicide is
growing at an alarming rate in rural Missouri. Between 2003 and 2017, the suicide rate among rural
Missourians grew by 78%, and throughout the last decade, their hospital emergency department visits for
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suicide attempts or ideation increased 177%. Rural men between the ages of 35 and 44 have triple the
statewide suicide mortality rate.
Accor ding to Health Research and Service Administration (HRSA), every one of Missouri’s 99 rural
counties has a shortage of mental health professionals (Figure 3). In addition, there are 57 rural
counties in Missouri without a licensed psychologist or psychiatrist, leaving large swaths of mental
health deserts throughout rural areas of the state (Figure 4). These geographic barriers to access
result in many rural populations forgoing care altogether or depending on hospital emergency rooms
and other nontraditional services for their behavioral health needs.
Farming households are disproportionately affected by shortages of mental health professionals in
rural areas, with farmers being three times as likely to live in a Mental Health HPSA. With 266 Mental
Health HPSAs in 2019, Missouri has the fifth-highest number of designated Mental Health HPSAs in the
country. And with just 3.7% of the need for mental health professionals met in the state, Missouri has
the largest shortage in the country. (Reidhead et al. 2020 ).
Editor’s Note: For additional information see: Reidhead, M., Medows, J., Dothage, K., Funkenbusch, K.,
Davis, C., Williams, S., Gowdy, R. N. & Greimann, A. (2020, February) Growing Stress on the Farm: The
Expanding Economic and Mental Health Disparities in Rural Missouri. Centers for Disease Control Stats of
the State - Suicide Mortality by State; Centers for Disease Control Wonder database; Missouri Institute of
Mental Health Report.
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Figure 3. Mental Health Professional Shortage Areas and Clinics in Missouri, 2019
Figure 4. Psychologists & Psychiatrists Per 1,000 Residents by County in Missouri
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Personal and environmental risk factors also contribute to increased risk of adverse mental health among
NCR agricultural producers. Individuals may be at increased risk of mental health conditions due to factors
such as gender, education, decision-making authority, legal status, and a sense of self-efficacy or mastery
(i.e., that one has control over their life). Farm families, including children and spouses, tend to experience
agricultural stressors acutely and immediately, resulting in increased risky behavior by youth on farms,
developmental problems among adolescents, reduction in spousal perception of marital quality, and marital
instability (Reidhead et al. 2020).
In response to strong demand, Missouri expanded access to the suite of mental and behavioral health programs, resulting in the need to compare outcomes across the state in order to learn what programs are most effective in Missouri. This expansion of services created the need to further validate the program impacts and outcomes.
Missouri’s suite of mental health programs is not producer -centric and is designed to address specific mental
health challenges, effectively treating different symptoms and requiring varying commitments of resources
and personnel. The NexGen Program Evaluation determines the mental health care programs that produce
the desired outcomes and help to create wrap-around producer-centric programs that can be utilized by
Missouri mental health care providers and NCR partner institutions. The NexGen Program Evaluation
developed an operationalized product that can be effectively implemented across the state based on the
impacts and outcomes demonstrated in Missouri.
The NexGen Program Evaluation:
Supports partner institutions to increase effectiveness in addressing the mental health challenges
that producers in the region are facing.
Addresses the mental health challenges of producers to improve their quality of life, as well as to
help reduce the following:
absenteeism;
•
work presenteeism;
•
rates of agricultural-related injury;
•
suicidal ideation; and
•
• premature death due to suicide, heart disease, cancer, and respiratory diseases.
Ensures an inclusive mental health support network that expands local communities’ capacity to
intervene and disrupt the negative effects that poor mental health is creating for producers and
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their families. The NexGen comparative analysis team’s objective is to accelerate the creation of this
supportive network across the NCR.
FRAMEWORK
The NCFRSACi’s program evaluators in the NCR i dentified challenges in collecting and reporting impacts and
outcomes as a result of insufficient processes and difficulty accessing Mental Health First Aid participant data
using their online learning portal. Additionally, the Program included a number of multi-state, multi-
disciplinary teams, and a program with numerous instructional deliverables.
In response to these complex program evaluation challenges the Missouri Program evaluation team focused
on establishing and streamlining a data collection, data reporting, and data processing system.
The Missouri Program was carefully assessed to identify the program evaluation approach that was actively
being used, to identify how data was being collected, how participant data was being accessed, where data
collection was stored, and identify the data collection methods used by instructors and the online registration
platforms. Assessment of the program evaluation approach identified the following challenges:
The suite of mental health and suicide prevention education and training curricula were evaluated
using different software platforms and different evaluation tools.
The number of different program offerings - as well as two funding sources running simultaneously -
created the need to track participant scholarships, and funding specific deliverables across multiple
programs and timelines.
The instructors delivering the training were in different disciplines, working under specific guidance
from education directors. Each discipline collected participant and evaluation data differently.
Access to program data, including participant demographics, evaluation of instructors, and
evaluation tools was limited by the individual's role. For example, instructors had access to
evaluation of the instructors teaching performance, but frequently did not have access to the
surveys completed by participants.
Impact measures, both quantitative and qualitative, were being collected in different locations
across disciplines, within university reporting systems, and across multiple online platforms that
were not readily accessible to the program administration team. This challenged the program
evaluation team to identify multiple points of data collection located across multiple software
platforms.
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Overall, it was important to map the evaluation process that was in use and provide information,
access, and consolidation of data evaluation methods and tools.
The program evaluation approach was focusing on outreach, relevance, and delivering a successful,
targeted program, while overlooking opportunities to demonstrate short, mid-term and long-term
impact and efficiency.
The primary focus of the Missouri program evaluation team was to:
Ensure outreach is reaching the intended stakeholders;
Ensure the target audiences needs are met;
Ensure the evaluation outcomes are usable by stakeholders;
Demonstrate accountability to funders;
Provide high quality mental and behavioral health products that are cost effective, equitable, and
feasible; and
Provide continued program improvement and implementation across diverse settings.
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EVALUATION MODEL
Program evaluation is a critical component of good decision making and is essential to effectively
communicating with stakeholders (funding agencies, policymakers, and instructors). Missouri’s FRSAN
evaluation program uses a continuous improvement evaluation approach, implementing an educational
decision-oriented model to identify strengths and limitations in curricula, instruction, and delivery. This
approach improves program effectiveness and plans for future implementation with targeted audiences by
concentrating time and resources towards project delivery and high-impact deliverables rather than an
emphasis on program objectives as the priority. FRSAN evaluation deploys a standard evaluation process to
identify, obtain, and deliver high-quality information to assess best practices and analyze deliverable
impacts.
The CIPP (Context, Input, Process, Product) Model focuses on effective evaluation of program
implementation and assessing critical components of the Program to drive program improvement by
evaluating implementation and short-term results (Stufflebeam 2015 ). The CIPP Evaluation Model (Figure 5)
is a comprehensive framework that looks at four areas of program evaluation: Context Evaluation, the
overall goals and mission of the program; Input Evaluation, the program plans and resources; Process
Evaluation, the activities and components of the comprehensive approach; and the Product Evaluation,
focusing on the outcomes and objectives (Poorvu Center for Teaching and Learning 2021 ). The Model
provides guidance for “executing a sound, practical evaluation and assuring that findings will be applied in
processes of program improvement and accountability” (S tufflebea m 2015 ).
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Figure 5. CIPP Evaluation Model
Source: Poorvu Center for Teaching and Learning (2021). CIPP Model, Yale University.
The CIPP Evaluation Model Checklist provides a tool for applying the CIPP Model to assess projects and
programs. The purpose of the checklists (Stufflebeam 2015 ) are to :
1. Help evaluators carry out sound evaluations and evaluation plans;
2. Assure the evaluation generates timely information to execute deliverables for targeted audiences;
3. To evaluate and report program quality, cost-effectiveness, integrity, feasibility, safety, equity,
significance, and lessons learned;
4. Help assure evaluation findings will be used for the purposes of program improvement and
accountability; and
5. Help avoid pitfalls that could impair the evaluation’s success.
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Part Three – The Digital Dashboard: DotDigital
This section provides information about the digital dashboard we created using DotDigital. This dashboard
provided a responsive program evaluation approach that helped with program implementation and
improvement
PRINCIPLES OF CIPP UTILIZED IN DIGITAL DASHBOARD
1. Process Evaluation is collected via the Master Schedule and Qualtrics Survey Collection . The program improvement approach relies on the continuous monitoring, tracking, and evaluation of
ongoing mental health programming, participant demographics, and program feedback which allows
for a more robust evaluation beyond the end of the program summary report.
2. Context Evaluation brings together multiple dashboard components linked directly to discipline
specific processes. In addition to providing information that is easy to share with stakeholders, the
approach provides timely feedback about needs, resource allocation, program improvements,
improved communication and collaboration, and program outcomes.
3. Product Evaluation dashboard elements identify data touchpoints using multiple digital platforms where data collection occurs . This approach provides for ongoing programmatic evaluation, reduces
the cost of evaluation and allows the team to better capture the most meaningful impacts and
outcomes.
4. Input Evaluation is captured by centralizing program resources and tools allowing the larger team
to identify gaps and additional needs to be addressed both geographically and programmatically .
This is a systematic approach that ensures the evaluation focuses on identifying key issues and
questions to be addressed with stakeholders and implementing strategies that best serve rural and
agricultural communities.
The continuous improvement model necessitated a responsive program evaluation approach, resulting in the
creation of a digital dashboard for comprehensive program implementation and improvement, allowing
instructors to identify and serve unmet mental health needs in communities. Using a digital dashboard
streamlined program implementation processes, data collection, and access to information and materials
necessary to assure successful program delivery.
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PRINCIPLES IMPLEMENTED
One of the primary objectives for the program was to provide solutions to complex evaluation processes that
support program implementation and project management across several disciplines, and to support the
unique needs of each instructor.
In developing this process , the team focused efforts on building and supporting trust and transparency
amongst a large multiple disciplinary team which involved nearly 50 individuals within the University of
Missouri System (UM System). After a discovery period of active listening the evaluation team identified
bottlenecks in the workflow processes. In response, the team created a workflow and data management
process that centralized the points of access to digital platforms. This strategy helped the team better
understand how to improve data tracking for reporting deliverables, eased the challenge of fiscal
reconciliation across the UM System and improved data collection methods and reporting process.
DotDigital is a digital marketing and communication tool available at the University of Missouri; it was
utilized to create digital dashboards to support the program. However, Google Docs and Microsoft Suite tools
could be used to create a digital dashboard. DotDigital worked well for the program because it is simple to
use, and easy to customize to meet the needs of the entire team, eliminating the need to rely on the
Information Technology department or a webmaster to modify the dashboard. The key components of the
dashboard are illustrated in Figure 6 and the design principles utilized throughout the development process
are highlighted below.
Figure 6. Farm Stress Dashboard (DotDigital Creator View)
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Design Principles
Increased transparency The FRSAN Program provides a suite of resources and training to support
the mental wellbeing of farmers and ranchers. This dynamic and comprehensive approach creates a
complicated process, which the Program team sought to improve by clarifying the processes and
increasing access to the most current data.
Visualizes workflow process The digital dashboard provides a visually intuitive way to
understand the entirety of the programming process and it allows users a simple way to navigate
between the digital portals and tools that are central to efficiently delivering programs and reporting
impacts and outcomes.
Flexibility Designing a process that was user friendly and responsive to the needs of the Program
team informed the development of the dashboard. The entirety of the dashboard is controlled by
the external evaluation team, which allows the team to quickly refine and improve the dashboard to
better meet the needs of the entire team.
Centralized access to information The external evaluation team worked to centralize key
planning documents for event planning and reporting, as well as digital marketing and resource
distribution, which is now accessed via the Farm Stress Dashboard. For example, key program
objectives, registration codes, and training videos are only one click away. A second example
includes the creation of a scholarship tracker which helps to ensure that the program team meets
its goals, and that budget resources are allocated as proposed.
Standardization of scheduling and data collection Centralizing access to the suite of platforms
improved efficiency. For example, centralizing the scheduling process streamlined the planning and
event tracking process for five separate intervention programs allowing the program to efficiently
track progress. Similarly, standardization of the data collection process across platforms greatly
reduces the time spent reporting, organizing, and cleaning the data, freeing up more time to report
impacts and outcomes.
Real time data Managing the goals, objectives, and the budget requires access to timely
information, and improved data collection and planning processes helped to increase the entire
team's access to real time data. This was key because the team has to closely monitor events to
ensure that they are reaching the target audiences, and to ensure that it fully leverages the
scholarships that cover the participants registration costs.
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Centralizing access to online portals Creating the dashboard allows the team to centralize the
workflow process, so that the entire team can access the suite of digital platforms via a single
dashboard. This centralization allows all team members to efficiently access the tools necessary for
event planning and reporting, digital marketing and distribution, as well as online instruction and
collaboration.
BEST PRACTICES
The program evaluation team quickly identified the need to centralize information so that all team members
could easily access the tools needed for delivering mental health services. The evaluation team felt it was
extremely important to provide rapid and responsive data reporting to support the larger team, resulting in
the creation of a digital platform developed, designed, and deployed by the evaluation team, so as to not
depend on the time and talent of information technology
The Dashboard delivers these best practices for program evaluation
professionals.
The digital platform ultimately generated complete
Increased transparency
transparency for the project, which was a welcomed and
Visualization of workflow process
unintended benefit of the tool. The most beneficial aspect
of the digital dashboard approach was the ability to
Flexibility
visualize the workflow of multiple teams working
Centralized access to information
simultaneously across the suite of mental health programs.
Standardized scheduling and data collection (improves efficiency)
Ultimately, this process accomplished the primary goal to
standardize program evaluation and data collection using a
Real time data
field-tested evaluation model and standardizing data
Centralized access to online portals
collection.
The digital dashboard is a responsive tool allowing the program to centralize access to information, data, and
platforms. Another advantage is that dashboards are easily adapted to the needs of the program team and
are easily customized to the specific needs of other projects. Dashboard features were strategically designed
to address evaluation objectives. The scheduling feature and registration process helps the team track
outreach to target audiences and ensure financial accountability. Improving program outcome and impact
measures ensures the target audience's needs are being met. Centralizing program information allows the
team to communicate outcomes to stakeholders and deliver a suite of mental health products that are cost
effective, equitable, and accessible in rural communities.
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HIGHLIGHTS OF KEY DASHBOARD FEATURES
Included are screenshots of the Farm Stress Dashboard. Figure 7 represents the entirety of the dashboard.
From this Dashboard the team can navigate and access all the tools and resources necessary to provide
program delivery for five separate mental health programs. In fact, this dashboard allows the team to
manage two grants that simultaneously provide programing and funding to support the mental wellbeing of
farmers, ranchers, and their community allies.
Want to learn more? Watch the below video or follow this link a dashboard for external facing audiences.
Learn more about the Farm Stress Dashboard https://www.youtube.com/watch?v=ud3geTsDrSk
Run time: 10 minutes
VIDEO
The digital dashboard is a responsive tool allowing the program to centralize access to information, data, and platforms. Learn more about its features on the following pages.
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Figure 7: Farm Stress Dashboard
Figure 7 highlights the key features of the dashboard, as demonstrated in Figure 6. Starting at the upper
right corner are four navigation icons, which are hyperlinks to other program dashboards and other data
hubs.
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This great feature creates a simple linkage between dashboards that allows the Principal Investigator and
the External Evaluators to navigate to other internal facing program dashboards. Using DotDigital, the team
is able to efficiently manage four additional grants and a resource page for a specific Extension Department.
The resource page is an example of an external use of a dashboard that is used to connect external
stakeholders to workforce data tools, reports, webpages, social media, and archived newsletters. The next
key element in the “Favorites Dashboard” section includes key planning documents, such as registration and
fiscal codes, registration instructions, and the key program deliverables.
Figure 8. Favorites Dashboard
Programming Links
This sect ion includes the “Programming Links” which allow the team to directly access the “Master
Schedule ,” an Excel tracking document that simultaneously tracks the planning and progress of five separate
mental health programs, as well as the remaining participant training scholarships that are available for each
program.
As seen in Figure 9, a scholarship tracker - created within an Excel spreadsheet - was essential to improve
the tracking of program deliverables and managing the scholarships allocated in the budget. As seen below,
this tracker tracks the expected scholarships that have been allocated for that program, as well as the actual
number of “seats” that have been purchased by the two relevant projects. These numbers are automatically
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updated each time an event is scheduled within the “Master Schedule.” This tool helps the team to en sure
that scholarships are not overspent and tracks the progress towards completing key deliverables.
Figure 9. Scholarship Tracker
Also found under the Programming Links section is the “Teams'' link that takes team members directly to the
Microsoft Teams platform. This is where the larger collection of program material and official documents are
stored, and where team members can directly communicate with other team members via a messaging
platform. The “ MyExtension ” link takes team members directly to an event scheduling and reporting portal,
the first step in planning most workshops and training. (This is not the same for all of the mental health
programs). The “Qualtrics” link takes team members directly to one of the data collections tools, and most of
the pre- and post- evaluation surveys are accessed directly via Qualtrics.
MU Extension Programs
This section includes the official “MU Extension Programs” which are managed via the Farm Stress
Dashboard. Each of these links takes team members directly to the MU Extension website where the relevant
Farm Stress programs and resources are listed, marketed, and where individuals can access the online
registration system.
This section includes direct links to the official Facebook pages which are used to market and to share Farm
Stress resources. Centralizing the point of access allows instructors to quickly navigate to the social media
pages to confirm marketing posts, and quickly access online materials that can be directly shared on
Facebook pages of MU Extension County Extension, Regional Extension, and other sponsoring organizations.
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